Australian businesses choose Visa for business debit and business credit cards, more than any other type of business card, according to the April 2013 Roy Morgan Business Survey.
Business Visa credit cards are the most popular type of card held by Australian Businesses, with 27% of micro businesses, 32% of small businesses, and 32% of medium and large businesses holding one.
Business MasterCard credit cards are the second most frequently held type of card and popularity increased with business size up to 26% for medium/large businesses.
Both Visa and MasterCard debit cards are more likely to be held by micro and small businesses, however these smaller businesses are still more likely to have credit cards than debit cards.
Source:Roy Morgan Business Single Source, May 2012 – April 2013, Micro Businesses n = 8,810, Small Businesses n = 2,786; Medium and Large Businesses n =2,129
Nigel Smith, Director of Business Research, Roy Morgan Research, says:
“Smaller businesses are more likely than large businesses to have debit cards, probably because they find them less costly, but credit cards are still more commonly held by all sizes of businesses. Average spend by Small and Micro businesses is only slightly lower on debit cards than credit cards, however the average amount revolved on credit cards is substantial – in the order of half the average monthly spend on such cards.
“Business credit cards clearly offer growing businesses a flexible form of financing that they find attractive, and have an appeal that debit cards have not been able to match.”
Roy Morgan Research
Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.
In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
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