Byron Bay, Australia (June, 2013) – Online fashion retailers in Australia now have a new option for marketing their clothing and accessories. Jack Media, an Australian-based marketing and technology firm has announced their release of a new performance-based framework designed to help Australia’s burgeoning online fashion e-retailers increase sales and capture leads in a more cost-efficient and effective way than traditional pay-per-click advertising. On the publishing side, fashion-related websites and blogs can use the framework to monetize their sites by becoming affiliates for various fashion e-retailers.
James Kitchener, Director at Jack Media, stated, “Unlike traditional “pay-per-click” advertising, our clients only pay when an actual sale or sign-up is made. It’s a true performance-based framework. In addition, all of the displayed ads are fashion syndication banners and widgets designed specifically to attract customers’ attention and drive traffic to the retailer’s website.”
Kitchener went on to say, “As a company, our core competences revolve around online marketing and internet-based fashion retailers. So it makes a lot of sense for us to release a marketing tool specific to those industries. Because we are experts in both spaces, we bring a lot of added value to online retailers and website/blog owners.”
The fashion syndicated banners and widgets are powered by All The Sales, an industry-leading fashion site aimed at online shoppers looking for quality, brand names yet are desiring to buy cheap clothes online within Australia. As online shopping continues to rise in Australia, it is becoming increasingly important for e-retailers to leverage every single dollar in their marketing budgets. According to Kitchener, the performance-based framework, combined with the placement of highly attractive banners and widgets on fashion-related sites should help marketing dollars get an excellent return on investment.
E-retailers and online publishers interested in Jack Media’s performance-based marketing technology can learn more by visiting www.jackmedia.com or calling +61 2 8006 4645.
Jack Media is a leader in the performance-based marketing framework within Australia. They currently run All The Sales, an industry-leading fashion site aimed at online shoppers looking for the best sales within the Australian designer fashion market.
P: +61 2 8006 4645
All The Sales
All The Sales is an online fashion shopping platform that brings together sales from Australia's top designer fashion brands. Shoppers are able to find and compare clothing and apparel across a full range including men's, women's and children's fashion and accessories.
P: +61 2 8006 4645