Wednesday, June 12th, 2013 - Roy Morgan Research

Potato chips are still Australia’s most popular snack food, with a third of Australians aged 14+ in the year to March 2013 buying the product in an average four-week period

A recent study by Roy Morgan Research shows that potato chips are still Australia’s most popular snack food, with a third of Australians aged 14+ in the year to March 2013 buying the product in an average four-week period (33% down from 36% in the year to March 2009).

Sweet plain biscuits (22% down from 28% in March 2009) and nuts (22% down from 24%) are also popular.

Those with children aged under 16 living in the household were more likely than those without children to have purchased all the top six most popular snack foods bar nuts (20% of those with kids vs. 22% without).

Potato chips are also the most popular snack food in New Zealand: 44% of Kiwis in the year to January 2013 bought some in an average four-week period (unchanged from the year to January 2009). Chocolate-coated and plain sweet biscuits were tied as the second most popular snack food (30%, both down from 32% in the year to January 2009), but biscuits with a chocolate coating had the edge among people with kids at home (35% to 34% for plain).

New Zealanders with children aged under 16 in the household were much more likely to have purchased the top six snack foods than those households without children—including nuts.

Kiwis with or without kids are more likely to buy each of these Top 6 snack foods than their Aussie counterparts.

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“Over the last five years there has been a small decline in the proportion of Australians purchasing snack foods in an average four-week period. Despite this decline, potato chips remain the most popular quick fix.

“Parents in both Australia and New Zealand are more likely to buy snack foods than people without children at home, with only nuts and savoury biscuits or crackers approaching parity between the two groups.

“Snack food companies need detailed profiles of their customers to ensure they remain competitive not only within their category but against the many other snack options.”

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Source: Roy Morgan Single Source (New Zealand), February 2012 –January 2013, n = 11,509.

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Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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Potato chips are still Australia’s most popular snack food, with a third of Australians aged 14+ in the year to March 2013 buying the product in an average four-week period

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