Set That is a new social commerce website that has been embraced by leading international retailers, such as Bloomingdale’s, Marks & Spencer, StrawberryNET and John Lewis, and Australian brands, including Styletread, zanui, Surfstitch and THE ICONIC.
Bringing people and products together, Set That lets consumers explore “sets” of products that have been compiled and curated by other site users to find a suitable product to buy. The user’s profile and shopping preferences are drawn upon to create a customised shopping experience.
The unique aspect of the website is the financial rewards offered for building and marketing sets through online social media. Set creators are able to earn up to 2% commission, either banked into their PayPal account or donated to charity, for an item that generated a sale as a result of their set.
More than 100 stores have already committed to the site and co-creators, Aussie mums Kim Westwood and Liz Tehan, are in early talks with investors in Australia and abroad.
“We are looking both in Australia and in the US to get our first round of venture capital funding. We have a number of presentations lined up next month with interested investors, including both local and international, and have had good feedback and high interest levels in the business from potential investors,” said Liz.
Projections for Set That are to have 300 registered stores by the end of 2013 with that number increasing to more than 3000 by 2015. The stores are anticipated to showcase 1.5 million products to 200,000 users this year and 15 million products to 2.5 million users by 2015.
“Overall, the reaction so far from retailers has been extremely positive, particularly from those in the US and the UK, who have included this type of marketing model in their strategy for some years and have been quick to sign on. The Australian retailers are a little more hesitant to engage however we feel confident this will change over the coming months as they see the live product and the success of the initiative,” said Liz.
“Utilising relationships formed with Retailers through international affiliate marketing networks has been a great way to enter the market. Retailers can also join directly with us and, now that the site is live, we can work with those interested to bring their products to people through this innovative marketing model.”
Affiliate marketing network provider Rakuten Linkshare is an advocate of Set That and has enabled the brand to quickly make a name for itself among big retail.
“Retail has been remarkably fast in embracing Set That because it provides an innovative opportunity for retailers in the online shopping landscape. The website allows retailers to benefit from new customers delivered by a virtual sales force – the site’s set creators,” said Anthony Capuano, Managing Director, Rakuten Linkshare Australia. “Set That is a leading example of how publishers are becoming more advanced in Australia as they find new, innovative ways to drive traffic for retailers,” he added.
Set That provides seamless integration with social media building on the wisdom of crowds and friends to communicate and aggregate information about online stores, products and brands. Its integration with social media also provides an accessible marketing channel for set creators to share their creations with others.
Set That is a hub where shoppers, designers, stylists, experts, curators and retailers come together to experience online shopping and share their ideas. It is a new social commerce website that brings people and products together, making online shopping smarter, easier and more inspiring.
Sets can be created by anyone for anything, whether it’s components that build the ultimate bike, a range of gifts for a special occasion, an interior design for a room or the latest look straight from the runway – if you can imagine it, you can create it.
A place to share and recommend, Set That lets consumers explore “sets” of products that have been compiled and curated by other site users. The user’s profile and shopping preferences are drawn upon to create a customised shopping experience.
Alex St Claire