Monday, June 3rd, 2013 - Set That

The new social commerce website, Set That, brings people and products together, making online shopping smarter, easier and more inspiring. A place to share and recommend, Set That lets consumers explore “sets” of products that have been compiled and curated by other site users to find the product they are looking to buy. The user’s profile and shopping preferences are drawn upon to create a customised shopping experience.

The unique aspect of this website is the financial rewards offered for building and marketing sets through online social media. Set creators are able to earn up to 2% commission, either banked into their PayPal account or donated to charity, for an item that generated a sale as a result of their set.

It all started with two Aussie mums, Kim Westwood and Liz Tehan, who imagined a better way to shop and are now poised to see their vision become a global reality with Bloomingdale’s, Marks and Spencer, StrawberryNET and John Lewis among the international retail giants already on board. Australian brands, including Styletread, zanui, Surfstitch and THE ICONIC have also quickly embraced the site.

“Set That is a revolution for retailers. We are constantly looking for new and innovative ways to engage our customers online and Set That’s approach to marketing products in the form of sets, utilizing a virtual sales force of brand advocates is very appealing to our business,” said Styletread’s spokesperson.

“With more than 100 stores already committed and early talks with investors, this concept has the potential to challenge existing paradigms and change the face of retail, not only here in Australia, but across the globe,” explained Kim.

Sets can be created by anyone for anything, whether it’s components that build the ultimate bike, a range of gifts for a special occasion, an interior design for a room or the latest look straight from the runway – if you can imagine it, you can create it.

“I have always loved the pages of glossy magazines that present a collection of products from different retailers that have been grouped together with a common thread or theme. Building sets is a unique way for people to bring to life a sense of style or a passion and share that information and inspiration with others,” Kim added.

The site provides seamless integration with social media building on the wisdom of crowds and friends to communicate and aggregate information about online stores, products and brands. Its integration with social media also provides an accessible marketing channel for set creators to share their creations with others.

File Library

Contact Profile

Set That


Set That is a hub where shoppers, designers, stylists, experts, curators and retailers come together to experience online shopping and share their ideas. It is a new social commerce website that brings people and products together, making online shopping smarter, easier and more inspiring.

Sets can be created by anyone for anything, whether it’s components that build the ultimate bike, gifts for a special occasion, interior design for a room or the latest look straight from the runway – if you can imagine it, you can create it.

A place to share and recommend, Set That lets consumers explore “sets” of products that have been compiled and curated by other site users. The user’s profile and shopping preferences are drawn upon to create a customised shopping experience.


Alex St Claire
P: 0406046471
W: www.setthat.com

Keywords

online shopping social media retail

Categories

Sharing

More Formats