Tuesday, May 28th, 2013 - Roy Morgan Research

Latest Morgan Poll findings on voting intentions, support for Clive Palmer and Australians take on same sex marriage.

Last weekend’s multi-mode weekly Morgan Poll shows support for the L-NP down 0.5% at 54.5% over the past week (since May 17-19, 2013) cf. ALP 45.5% (up 0.5%) on a two-party preferred basis.

The L-NP primary vote is 45.5% (unchanged) still well ahead of the ALP 33.5% (up 1.5%) the highest ALP primary vote since mid February. Among the minor parties Greens support is 9.5% (down 0.5%) and support for Independents/ Others is 11.5% (down 1%).

If a Federal Election were held today the L-NP would win the election easily according to today’s multi-mode weekly Morgan Poll on Federal voting intention, May 24-26, 2013 with an Australia-wide cross-section of 3,493 Australian electors aged 18+.

The Roy Morgan Government Confidence Rating fell to 97pts (down 5pts in a week) with 40% (down 4%) saying Australia is ‘heading in the right direction’ and 43% (up 1%) saying Australia is ‘heading in the wrong direction’.

Special Morgan Poll on Clive Palmer’s New Party

A special online Morgan Poll conducted last week shows there is a significant amount of potential support for Clive Palmer’s new political party – the Palmer United Party (PUP). When Australian electors were asked whether they would consider voting for Palmer’s new Party 16% said they would consider voting for PUP, 71% wouldn’t consider voting for PUP and 13% can’t say.

Analysis by gender shows that men (19%) are more likely to consider voting for PUP than women (13%). Analysis by Federal voting intention shows that 17% of Liberal supporters would consider voting for PUP and 34% of National supporters, compared to only 9% of ALP supporters and 12% of Greens supporters. However, a very high 59% of Katter’s Australian Party supporters would consider voting for Palmer’s new Party.

Gary Morgan says:

“Today’s Morgan Poll shows another slight improvement for the Federal Government on a two-party preferred basis with the ALP (45.5%, up 0.5% in a week) narrowing the gap slightly on the L-NP (54.5%, down 0.5%). This gain for the Federal Government comes despite the news late last week of Ford Australia’s decision to close both of its manufacturing plants in Australia in three years’ time and the imminent closure of Swan Services – one of Australia’s largest cleaning companies with 2,500 people set to lose their jobs.

“The downsizing of Ford Australia and closure of Swan Services overshadowed last week’s announcement by former Prime Minister Kevin Rudd that he now supports the rights of gay and lesbian Australians to get married. A special online Morgan Poll conducted with Australian electors over the last few days shows 65% of Australian electors support same-sex marriage compared to 35% that don’t support it. Clear support is evident across all States and is higher amongst Women (70% support gay marriage) than Men (59% support gay marriage).

“In addition, an overwhelming majority of Australians (79%) believe Members of Parliament (MPs) should be allowed a conscience vote on the issue compared to only 15% who say MPs should not be allowed a conscience vote and 6% who can’t say. The Marriage Equality Amendment Bill, proposed by sole Greens MP Adam Bandt, is due to be debated and voted on in Federal Parliament next week – Thursday June 6, 2013.”

Read full article here

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Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
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Ford announces it is pulling out of Australia and Swan Services cleaning company closes its doors

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