More Australians are paying for their accommodation on a domestic holiday—forgoing the spare rooms and sofas of relatives and friends, the latest Roy Morgan Single Source Survey shows.
In the year to March 2013 35% of Australians stayed with their friends and relatives on their last domestic holiday, down 6% points since March 2001.
Meanwhile the proportion paying for hotels and motels rose 5% over the period to 30% and rented accommodation rose 2% points to 17%. However the popularity of caravans and cabins declined from 12% of domestic travellers to 9%.
Across the Tasman, 45% of New Zealanders stay with friends and relatives on a domestic holiday, down only 2% points from 2001.
Jane Ianniello, International Director of Tourism, Travel & Leisure, Roy Morgan Research, says:
“Australians have increasingly opted not to stay for free with family and friends on domestic holidays and are instead more likely to open their wallets for hotel, motel or rented accommodation.
“Rented accommodation is popular among family groups and groups of friends, whereas couples prefer hotels, motels, or resorts. The vast majority of solo travellers stay with friends and relatives, presumably because they are in many cases a primary reason for the visit.
“It is important for hotel and motel chains as well as tourist parks to understand the demographics, attitudes and behavioural profile of their target market, so as to tailor appropriate messages that motivate them to choose their brand.”
Source: Roy Morgan Single Source (Australia), April 2000 – March 2013, average annual sample n = 13,427.
Roy Morgan Research
Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.
In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
P: +61 3 9224 5209