Friday, May 17th, 2013 - Roy Morgan Research

Nationally, 15% of electors put tax reduction as one of their top three most important issues, with voters in the marginal ALP seats of Lindsay and Greenway almost 50% more likely. 

Nationally, 15% of electors put tax reduction as one of their top three most important issues—but with 20% points between the top and bottom seats, Roy Morgan Research’s Electorate Profiles show.

Voters in the marginal ALP seats of Lindsay and Greenway are almost 50% more likely than average to cite lower taxes as a priority, with 23% and 22% of their electors respectively. The seats rank 6th and 10th respectively of the 150 electorates.

However voters in the inner-Perth division of Swan, an LNP marginal seat, are the most likely to say tax reduction is important, with almost four times as many as those in least-likely Adelaide.

1. Swan (WA) 28%

2. Scullin (VIC) 25%

3. Throsby (NSW) 24%

4. Durack (WA) 23%

5. Rankin (QLD) 23%

6. Lindsay (NSW) 23%

7. Fowler (NSW) 22%

8. Solomon (NT) 22%

9. Fadden (QLD) 22%

10. Greenway (NSW) 22%


141. Bradfield (NSW) 10%

142. Flinders (VIC) 9%

143. Cunningham (NSW) 9%

144. Bennelong (NSW) 9%

145. O’Connor (WA) 9%

146. Denison (TAS) 8%

147. Sydney (NSW) 8%

148. Batman (VIC) 8%

149. Shortland (NSW) 8%

150. Adelaide (SA) 7%

The Coalition has the lead on the issue, with 42% of Australian electors nominating it as the better party on the issue, compared to 28% for the ALP. The gap only widens among those who also place importance on the issue: 49% for the LNP, 27% for the ALP.

Michele Levine, CEO, Roy Morgan Research, says:

“Over 1 in 7 Australian voters say reducing taxes is an important issue. However Coalition voters are over 30% more likely than Labor voters to say the issue is personally important.

“Greens voters are the least likely to nominate tax reduction as important (8%); Family First voters are the most likely (19%).”


Source: Roy Morgan Single Source (Australia) January 2011 – December 2012, n = 87,416

Contact Profile

Roy Morgan Research

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
Alex Dalidakis
P: +61 3 9224 5209


voters in ALP marginal seats



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