Friday, May 17th, 2013 - Roy Morgan Research

Nationally, 15% of electors put tax reduction as one of their top three most important issues, with voters in the marginal ALP seats of Lindsay and Greenway almost 50% more likely. 

Nationally, 15% of electors put tax reduction as one of their top three most important issues—but with 20% points between the top and bottom seats, Roy Morgan Research’s Electorate Profiles show.

Voters in the marginal ALP seats of Lindsay and Greenway are almost 50% more likely than average to cite lower taxes as a priority, with 23% and 22% of their electors respectively. The seats rank 6th and 10th respectively of the 150 electorates.

However voters in the inner-Perth division of Swan, an LNP marginal seat, are the most likely to say tax reduction is important, with almost four times as many as those in least-likely Adelaide.

1. Swan (WA) 28%

2. Scullin (VIC) 25%

3. Throsby (NSW) 24%

4. Durack (WA) 23%

5. Rankin (QLD) 23%

6. Lindsay (NSW) 23%

7. Fowler (NSW) 22%

8. Solomon (NT) 22%

9. Fadden (QLD) 22%

10. Greenway (NSW) 22%


141. Bradfield (NSW) 10%

142. Flinders (VIC) 9%

143. Cunningham (NSW) 9%

144. Bennelong (NSW) 9%

145. O’Connor (WA) 9%

146. Denison (TAS) 8%

147. Sydney (NSW) 8%

148. Batman (VIC) 8%

149. Shortland (NSW) 8%

150. Adelaide (SA) 7%

The Coalition has the lead on the issue, with 42% of Australian electors nominating it as the better party on the issue, compared to 28% for the ALP. The gap only widens among those who also place importance on the issue: 49% for the LNP, 27% for the ALP.

Michele Levine, CEO, Roy Morgan Research, says:

“Over 1 in 7 Australian voters say reducing taxes is an important issue. However Coalition voters are over 30% more likely than Labor voters to say the issue is personally important.

“Greens voters are the least likely to nominate tax reduction as important (8%); Family First voters are the most likely (19%).”


Source: Roy Morgan Single Source (Australia) January 2011 – December 2012, n = 87,416

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Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332


voters in ALP marginal seats



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