Saturday, May 11th, 2013 - Roy Morgan Research

Ask any motorist who’s been caught in a peak-hour traffic jam lately: they’ll tell you Australia’s roads are crowded. But even they might be surprised to learn there are almost 15.5 million drivers out there, driving approx. 15,530km each per annum. 

Just ask any motorist who’s been caught in a peak-hour traffic jam lately: they’ll tell you that Australia’s roads are crowded. But even they might be surprised at the latest figures from Roy Morgan’s automotive data, which reveal that there are almost 15.5 million drivers on our roads nationwide, driving an average of 15,530km each per annum.

However, there are significant variations in distance depending on what type of vehicle is being driven. Longer-distance motorists are concentrated among the Light Commercial and Larger SUV vehicle segments, clocking up annual averages of 24,030km and 18,350km respectively.

Drivers of Light or Small Passenger vehicles and Small SUVs tend to cover the least distance per annum, all travelling less than 14,000 km on average.

Source:Roy Morgan Single Source (Australia): March 2012 – February 2013, Australian Drivers n= 16,781

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“It’s interesting to look at each of the major vehicle segments and see just how far each group drives on average per year. Not surprisingly, drivers of Light Commercial vehicles travel almost 10,000 km further than the average Australian driver, no doubt due to the fact that driving is an integral part of their work routine.

“Average distance driven is just one of the differences between the vehicle segments. ‘Light Car’ drivers are twice as likely to be female, while drivers of ‘Light Commercial’ vehicle are five times more likely to be male. When it comes to age, 18-35 year olds with less money to spend opt for more affordable ‘Light’ and ‘Small’ cars, while those aged 35-49 have a marked preference for SUVs.

“Some of the more ‘quirky’ findings in this comprehensive study show that the choices people make about cars reflect many things about them as individuals.

“For example, in spite of covering the greatest distance annually, drivers of light commercial vehicles are the least likely to have received a warranty for their current vehicle. Small SUV owners appear to be the most concerned about extended warranties, with more than a third covered for five years.

“The complete Roy Morgan Automotive Leading Indicators Report delivers detailed coverage of the health of the Australian automotive market, and the new car intender profiles provide a dossier on the people who are intending to buy different cars.”

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Roy Morgan Research

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
Alex Dalidakis
P: +61 3 9224 5209


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