Friday, May 10th, 2013 - Yellowfin

Dutch Business Intelligence (BI) consulting, training and services experts, DIKW, have signed a reseller agreement with global BI software vendor, Yellowfin.

The agreement will see DIKW make Yellowfin’s easy-to-use BI solution, and associated training and implementation services, available to its broad range of clients and businesses throughout Benelux (Netherlands, Belgium and Luxembourg).

DIKW’s Managing Director, Wim Lubbers, said that DIKW was searching for a highly intuitive, functionally rich, 100 percent Web-based reporting solution that would deliver great value to its clients, and that Yellowfin was an obvious choice.

“The Total Cost of Ownership of traditional BI systems tends to be very high,” said Lubbers.  “We noticed a strong need for a more flexible, easy-to-use and cost efficient solution amongst our customers.  In the tool selection process we also tested several BI reporting tools like Tableau, Spotfire, QlickView, Oracle OBIEE, SAP Business Objects, Microstrategy, Pentaho, Cognos, Strategy Companion and Microsoft SSRS. The only tool DIKW found that met all these requirements to a satisfactory standard was Yellowfin. Yellowfin offers a highly innovative BI platform that fully meets the needs and requirements of our customers.”

Yellowfin’s Strategic Alliances Manager for EMEA, Daniel Shaw-Dennis, said the new alliance would help to expand Yellowfin’s European marketplace presence – a core strategic goal for 2013.

“DIKW has vast experience in delivering successful BI solutions throughout the Benelux region,” said Shaw-Dennis.  “With DIKW’s reputation for BI excellence, we’re confident that the DIKW – Yellowfin partnership will be able to effectively meet marketplace demand for consumer-oriented and easy-to-implement BI technologies throughout the Benelux region.”





Contact Profile


Yellowfin is a global Business Intelligence (BI) software vendor passionate about making BI easy. Yellowfin is headquartered and developed in Melbourne, Australia, offering a highly intuitive 100 percent Web-based reporting and analytics solution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit

What is Business Intelligence software?

Business Intelligence (BI) refers to a broad range of computer software applications and tools used to report, analyze and present data in a range of formats, to help businesses identify trends and opportunities, and support fundamental decision-making.

For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Communications Manager on +61 03 9090 0454, 0431 835 658 or [email protected]

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence) or email [email protected] to subscribe to Yellowfin’s free e-newsletter.

Lachlan James
P: +61 (0)3 9090 0454
M: 0431 835 658


DIKW, founded in 2007, is a company that delivers three key activities in the field of Business Intelligence (BI): Consulting, training and services.

DIKW stands for craftsmanship and entrepreneurship.  Thanks to our personal commitment and extensive experience in the BI field, our people always deliver high quality products for our clients. Continuous investment in knowledge, entrepreneurship and innovation are central to DIKW. For more information, visit


Mark van Bezel
P: +31 6 53977313
M: +31 30 6005855


Business Intelligence, reporting and analytics, business analytics, DIKW, BI software, BI solution, dashboard, data visualization, Yellowfin



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