Friday, May 10th, 2013 - Roy Morgan Research

In news sure to get tails wagging, recent findings from Roy Morgan Research reveal that nearly ten million Australians (51% of the population) own at least one dog or cat. Dogs are much more popular than cats, especially in households with kids. 

In news sure to get tails wagging, recent findings from Roy Morgan Research reveal that nearly ten million Australians (51% of the population) own at least one dog or cat. Dogs are much more popular than cats, especially in households with kids.

Interestingly, the creature known as ‘man’s best friend’ is more likely to be owned by a woman (54% of dog owners are women; 46% are men). It’s a similar breakdown for cats, with close to a 55/45 female/male split among owners. (No jokes about crazy cat ladies, please!)

Dogs are especially common in households with slightly older children; so too are cats. It seems that decisions about when to get a family pet (and how many pets to get) are driven by how old the kids are. Households where the children are between 12 and 15 are most likely to have more than one dog or cat.

Source:Roy Morgan Single Source (Australia), Jan 2012 – Dec 2012, n = 21,539

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“There is no doubt that Australians love their pets. For some, it’s a matter of companionship, for others it’s like having another member of the family, and for some it might be for security. Whatever the reason, all of these pet owners make use of the pet food and products industry.

“The most popular food Australians feed their cats and dogs is dry or packet foods. About 85% of dog owners feed their dogs dry food, with canned food the next most popular dog food (46%). Interestingly, almost half of all dog owners also feed their dogs table scraps. Fresh meat, on the other hand, is only fed to around a third of cats and dogs.

“Pet-food manufacturers need to understand not only who owns which type of pet, to tailor their marketing accordingly, but also the composition of households with multiple pets. As the number of pets increases, the requirements of the owners vary too.”

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Roy Morgan Research


Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332
W: www.roymorgan.com

Keywords

Aussie pet owners, r canine, feline

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