Melbourne hosts the World Stamp Expo from May 10-15. Collecting stamps has broad appeal, with 1 in 50 Australians engaged in the hobby, and almost as many women as men.
‘Philately’ is undeniably fun to say—and for more than 300,000 Australians, it’s also fun to do. Stop giggling, you know full well it means stamp-collecting.
With Melbourne hosting the World Stamp Expo from May 10-15, Roy Morgan Research takes a look at the demographics of Australian stamp collectors—and it’s got broader appeal than you might think.
Research conducted over the last five years shows almost 1 in 50 Australians aged 14+ list stamp-collecting as an activity they’ve done in the last three months. The hobby is almost gender neutral, with a 51/49 split between men and women.
Over the five years, Victoria is the stamp-collecting capital, with 2% of Victorians involved, with NSW, WA and Tasmania about average. Only 1.6% of South Australians and 1.3% of Queenslanders collected stamps.
It’s a hobby that appeals to both the young and old—but less so those in the middle. 2.3% of the over-50s across Australia list the pastime (2.9% of over-65s and 1.8% of those 50-64), and 1.7% of the under-25s. However even people aged 25-49 are only 25% less likely than the national norm to participate, with 1.4% of 35-49 year-olds and 1.2% of 25-34-year-olds.
Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“It is interesting to note that stamp collecting attracts a variety of participants, men and women of all ages across the country. Niche hobbies can often involve the most fervent of participants, so the upcoming World Stamp Expo will doubtless attract to Melbourne visitors from across Australia and the world this weekend.
“And the post-Expo evenings look set to be anything but quiet: stamp collectors are 58% more likely than the average Australian to go to a rock or pop concert in an average three months, 34% more likely to go to nightclub and 31% more likely to go to BYO restaurant.”
Source: Roy Morgan Single Source (Australia) January 2008 – December 2012, sample n = 98,578
Base: Australians 14+
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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