OWINGS, MD -- (Marketwired)-- Energizing its reputation as the leading global provider of load bank rentals and service, ComRent today announced the further expansion of its core executive team. Chartered with evolving and driving the company's sales strategy, industry veteran David Smidlein will assume responsibilities as Vice President of Sales.
In his new role, Smidlein will report directly to ComRent President and CEO Raul Martinez and assume leadership of a team instrumental to the company's continued growth -- recognized for six consecutive years on the "Inc. Magazine 500/5000" list of the fastest-growing companies. Responsible for all domestic sales and business development, Smidlein will help drive the company's penetration into new markets.
"Further building on our market leadership, we're proud to add yet another proven leader and industry professional to our management team," said Raul Martinez, CEO and President of ComRent. "David has a demonstrated track-record of success in expanding sales revenue for rental sales across a wide range of markets. His ability to nurture strong customer and partner relationships is consistent with our culture and we are confident he will be a valuable member of our team."
With more than two decades of experience in the industrial equipment rental market, Smidlein joins ComRent from Nebraska Machinery Caterpillar where he served as Director of Rental Sales. In this position, he was instrumental in turning around an unprofitable rental division by implementing a new strategic process that helped achieve record growth and unprecedented customer service scores. Prior to Nebraska Machinery Caterpillar, Smidlein held positions at such leading companies as: Topp Portable Air, JLG Industries, GE Power Systems, and Aggreko.
"During my career, I've stayed committed to developing innovative sales strategies that enable companies to achieve new levels of growth. ComRent is clearly a market leader in load bank rentals -- with innovative offerings and a top-notch executive team. Together, I'm confident that we can elevate our company to the next level," said David Smidlein, Vice President of Sales at ComRent.
Founded in 1997, ComRent International, LLC provides load banks for the testing and commissioning of primary and backup electrical generating and mechanical systems. Headquartered Owings, MD, ComRent has 18 strategic locations in the United States, Canada, Brazil, and Saudi Arabia and can meet a wide variety of electrical and thermal load testing requirements anywhere in the world. ComRent built the first and only medium voltage load bank in the rental market for testing large, multi- generator plants and the first rack mount load bank with variable load, CFM and wireless remote control. Learn more at www.ComRent.com
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