The campaign was developed by NECA and Voltimum to raise awareness throughout the electrical industry of the dangers of using products that are not compliant to Australian Standards.
A dedicated Does It Comply? website was launched today to provide the industry with a one-stop-shop for information on non-compliant products, associated electrical regulations, explain penalties and outline the overall plan on how the electrical industry is working together to eliminate dangerous counterfeits.The second phase of the campaign is expected to be launched in June 2013 and will involve an online training module for electrical contractors to help identify
NECA's Chief Executive Officer, James Tinslay, said electrical contractors are usually the
last players in the supply chain and the new campaign will assist them to identify and therefore stop the use of non-compliant products.
"NECA represents around 5,000 businesses that employ over 50,000 workers in the
industry and we are very pleased to be playing our part in stopping non-compliant products from being used in Australia," Mr Tinslay said.
"The use of non-compliant products is very dangerous. Over 11,000 house fires and 60
fatalities have been linked to non-compliant products in Australia and New
Zealand so it is a very important the entire industry comes together to ensure
only products conforming to Australian Standards are manufactured, imported,
promoted, sold and ultimately installed."
The launch of the Does It Comply? campaign coincides with the Electrical Regulatory Authorities Council (ERAC) decision to implement the Electrical Equipment Safety System (EESS) where all suppliers of electrical product and some specific high risk electrical equipment will be registered on a national database.
"The EESS is one of the biggest regulatory steps in Australia's history and NECA supports the introduction of this initiative. It is perfect timing and very appropriate for an industry-led campaign to complement the reforms of electrical regulators and
together both will have a huge impact on stamping out non-compliant products,"
Mr Tinslay said.
For more information on the Does It Comply? campaign visit www.DoesItComply.com.au .
The Does It Comply? campaign is supported by Standards Australia and an alliance of industry players including ABB, Eye Lighting, Gerard Lighting, HPM Legrand, Nexans Olex, Prysmian Group, Thomas and Betts, Clipsal, Phillips, MMEM and the Lighting Council of Australia.
National Electrical and Communications Association (NECA)
NECA is the peak industry body representing the interests of electrical and communications contractors Australia-wide. For further information go to: www.neca.asn.au
P: 02 9439 8523