In preparation for a 2010 market launch of the Navigator™ system, medical device company Applied Physiology Pty Ltd has appointed Philip Daffas as its new Chief Executive Officer (CEO).
Specialised in clinical decision support for cardiovascular care of critically ill patients, Applied Physiology found Daffas after an extensive international search for a leader with the credentials to guide the company’s flagship Navigator™ system (http://www.applied-physiology.com/sitedocument.aspx?docId=29) to market this year.
Daffas’ experience ranges from taking innovative medical products to the world market with Cochlear and driving Boehringer Mannheim’s diabetes care business to gaining in-depth knowledge of the intensive and cardiovascular care environment with IVAC and Shiley. In this time he has worked in Europe, the US and Australia.
Philip Daffas says: “I am delighted to have been chosen to lead Applied Physiology into this important phase. The company’s mission is to make life easier for clinicians in the critical care environment and this could not be more apparent than with Navigator™.
“Patient care in critical cases can be complex and expensive but Navigator’s excellent decision support technology provides unique cardiovascular care information to clinicians and nursing staff which has the potential to both improve patient care and optimise costs – an essential combination in today’s healthcare environment.”
Dr Mark Leaning, Applied Physiology co-founder and director, says: “We have been developing Navigator™ since 2002 to provide a systematic approach to haemodynamic management but we always knew we would need someone with Philip’s exceptional skills and experience to coordinate its launch and ultimately take the company to the next level. I look forward to working with Philip during this exciting phase of the company’s development.”
Applied Physiology (www.applied-physiology.com), which is based in Sydney, Australia, will demonstrate Navigator™ at the 30th International Symposium on Intensive Care and Emergency Medicine in Brussels on 9-12 March. It will also be sponsoring a satellite symposium, chaired by Dr Michael Pinsky, at the event.
Applied Physiology specialises in the development of biomedical guidance devices for use in critical care. It uses mathematical algorithms based on sound physiological principles to develop devices that continuously acquire physiological data from conventional monitors. The information gathered is then used to create a graphical depiction of the patient position and provide continuous decision support on the next therapy with the aim of improving patient outcomes, enhancing teamwork and unifying goals in critical care units.
Applied Physiology’s flagship product Navigator™, which targets pressure and flow in the circulatory system, is due for release in 2010.
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