The car industry has continued its positive start to 2013, with an estimated 2,358,000 Australians intending to buy a new car in the next four years. This healthy long-term intention result outstrips the previous peak of 2,321,000 in early 2012.
The car industry has continued its positive start to 2013, with an estimated 2,358,000 Australians intending to buy a new car in the next four years. This healthy long-term intention result outstrips the previous peak of 2,321,000 in early 2012, according to the latest findings from Roy Morgan Research.
In the shorter term, close to 741,000 Australians are intending to buy a new car in the next 12 months. This is a marginal increase on last month and equals the previous record set in March 2012.
Source:Roy Morgan Single Source (Australia): April 2002 – March 2013, n=612,483 (avg. quarterly sample n = 13,602).
Long Term Average = Four-year new car buying intention, April 2002 – March 2013.
Short Term Average = One-year new car buying intention, April 2002 – March 2013.
Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“The high Australian dollar and intensive competition in the Australian car industry has resulted in a record number of Australians intending to buy a new car in the next four years – with importers Hyundai, Mazda and Nissan showing the greatest increase.
“In terms of which vehicle types are driving the recent growth, preference for SUVs continues to grow, with almost 80% of SUV intenders after a medium or large sized SUV.
“In March, short-term purchase intention has equalled March 2012’s record of 741,000 – indicating that similar sales levels are likely for 2013.
“The complete Roy Morgan Automotive Leading Indicators Report delivers detailed coverage of the health of the Australian automotive market.”
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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