Tuesday, April 30th, 2013 - Roy Morgan Research

The car industry has continued its positive start to 2013, with an estimated 2,358,000 Australians intending to buy a new car in the next four years. This healthy long-term intention result outstrips the previous peak of 2,321,000 in early 2012. 

The car industry has continued its positive start to 2013, with an estimated 2,358,000 Australians intending to buy a new car in the next four years. This healthy long-term intention result outstrips the previous peak of 2,321,000 in early 2012, according to the latest findings from Roy Morgan Research.

In the shorter term, close to 741,000 Australians are intending to buy a new car in the next 12 months. This is a marginal increase on last month and equals the previous record set in March 2012.

Source:Roy Morgan Single Source (Australia): April 2002 – March 2013, n=612,483 (avg. quarterly sample n = 13,602).

Long Term Average = Four-year new car buying intention, April 2002 – March 2013.

Short Term Average = One-year new car buying intention, April 2002 – March 2013.

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“The high Australian dollar and intensive competition in the Australian car industry has resulted in a record number of Australians intending to buy a new car in the next four years – with importers Hyundai, Mazda and Nissan showing the greatest increase.

“In terms of which vehicle types are driving the recent growth, preference for SUVs continues to grow, with almost 80% of SUV intenders after a medium or large sized SUV.

“In March, short-term purchase intention has equalled March 2012’s record of 741,000 – indicating that similar sales levels are likely for 2013.

“The complete Roy Morgan Automotive Leading Indicators Report delivers detailed coverage of the health of the Australian automotive market.”

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New car buying intentions: Hyundai, Mazda, Nissan drive

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