BOSTON, MA -- (Marketwired) -- Skyword, the leading platform and services provider for quality, original content production, today announced that the company won the 2013 WizKids Award, which honors outstanding companies in the front office and CRM market. Download the full report from Beagle Research here.
Denis Pombriant, founder and managing principal of Beagle Research Group, LLC, noted, "In today's world of increasing media convergence, brands need to become publishers to win the attention and trust of the social consumer. Skyword's innovative SaaS platform enables brands to create authentic, quality content that bridges the information gap between them and their customers."
Each year, the analyst firm reviews hundreds of companies and profiles outstanding firms whose offerings are disruptive and provide significant improvement over conventional business processes as well as some that introduce completely new ideas. Honored for creating more meaningful relationships between brands and their core audiences, Skyword was recognized for its SaaS platform's ability to help businesses develop easily digestible news and thought leadership articles for content marketing programs. The full report features the award-winning IBM Midsize Insider original content program managed by Leslie Reiser, Program Director of Worldwide Midmarket Digital Marketing - IBM General Business, Digital Influence Group and Skyword. Midsize Insider, the winner of a 2013 Digiday Publishing Award for Best Content Marketing Program, is a sought-after IT industry resource featuring relevant news and expert analysis tailored to mid-size business owners and IT decision makers that has helped IBM build a community and a competitive advantage.
"We work with forward-thinking businesses like IBM every day to help them build deeper relationships with their customers through quality, original content," said Tom Gerace, Skyword founder and CEO. "Being recognized by Beagle Research as a technology innovator is a great honor and validates our continued mission to improve how brands, media companies and agencies connect with their audiences."
More information about IBM's use of the Skyword Platform is also available by requesting the case study: How IBM's Midsize Insider Reaches Business Owners Through News Content.
Skyword delivers all that organizations need to reach and engage their audiences with quality, original content designed to succeed in search and social media. Quality content is essential for reaching and engaging consumers today, but the creation process is messy, inconsistent and immeasurable. The Skyword Platform makes it easy to produce, optimize and promote content at any scale to create meaningful, lasting relationships with customers. Skyword also provides access to a community of more than 20,000 professional writers, and its content strategy and editorial teams can help ensure the ongoing success of clients' content programs. Skyword is a privately held, privately funded company headquartered in Boston, Massachusetts. Investors include Allen & Company, Progress Ventures, Cox Media Group and American Public Media Group.
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