Wednesday, April 17th, 2013 - Roy Morgan Research

Australian businesses in the Accommodation, Cafe and Restaurant sectors have recorded better performance than Australian businesses on average over the past 12 months, according to the March 2013 Roy Morgan Business Survey. 

Australian businesses in the Accommodation, Cafe and Restaurant sectors have recorded better performance than Australian businesses on average over the past 12 months, according to the March 2013 Roy Morgan Business Survey.

Looking forward to the next 12 months, Cafes and Restaurants expect to improve well above the business average.

The Roy Morgan Business Survey asks businesses about their performance over the last 12 months, as well as their outlook, or expectation, for the next 12 months.

Two key measures are:

Net business performance: difference between the % of businesses that performed ‘above target’ and ‘below target’ over the past 12 months, “In the last 12 months, how would you rate the business's performance?”

Net business outlook: difference between businesses that are expecting an ‘increase’ and a ‘decrease’ for the next 12 months, “Compared to the last 12 months, what is the business's outlook for the next 12 months in the following areas?”

Over the last 12 months, takeaway businesses reported a far worse performance compared to Australian businesses overall (-33.2% net result compared to -20.8%), and are less likely to expect improvement in the next 12 months (11.4% net positive outlook compared to 28.0%).

Overall, more Australian businesses reported negative performance than positive performance in the last 12 months resulting in a net negative performance score of -20.8%. However, in terms of outlook more Australian businesses reported positive outlook than negative outlook for the next 12 months – resulting in a net positive outlook score of +28%.

Source:Roy Morgan Business Single Source, April 2012 – March 2013, All Australian Businesses, Sample n= 13,633. Accommodation n=277; Cafés & Restaurants n=85; Takeaway Food Services n=60.

Nigel Smith, Director of Business Research, Roy Morgan Research, says:

“Despite the high Australian dollar, it appears that the Accommodation, Cafes and Restaurants part of the Tourism sector have performed reasonably well over the last 12 months, and expect an even better year ahead.

“The exception appears to be Takeaway food services – this may reflect their greater dependence on discretionary household income and consumption compared to the more tourist and travel oriented divisions of this industry. If households, particularly families, have been cutting back on non-essential expenditure, fish and chips shops or home delivered pizzas are likely to among the businesses that suffer. ”

“It is worth noting that the Roy Morgan Business Confidence Survey for the March quarter 2013, which compares all industry sectors, shows that the “Accommodation and Food Services” segment has a level of confidence of 124.4 marginally above the total business average of 123.0 and well ahead of a number of other key industries.”

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Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332
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Keywords

Australian businesses, Accommodation, Survey

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