Monday, April 15th, 2013 - Sefaira

LONDON and AMSTERDAM, THE NETHERLANDS -- (Marketwired)-- Red Herring announced its Top 100 award winners today, including Sefaira, a cloud-based energy analysis software company helping the building industry design and retrofit buildings for energy efficiency and sustainability. Red Herring Top 100 recognizes Europe's leading private companies and celebrates these startups' innovations and technologies across their respective industries.

Red Herring's Top 100 Europe list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring's editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype,, YouTube, and eBay would change the way we live and work.

"Selecting startups that show the most potential for disruption and growth is never easy," said Alex Vieux, publisher and CEO of Red Herring. "We looked at hundreds and hundreds of candidates from all across the continent, and after much thought and debate, narrowed the list down to the Top 100 Winners. Each year, the competition gets tougher but we believe Sefaira demonstrates the vision, drive and innovation that define a Red Herring winner."

Sefaira CEO Mads Jensen says, "At Sefaira, we believe energy efficient buildings can make a significant contribution to addressing global energy challenges. We are ever so pleased and proud to be recognized by Red Herring for our vision, drive and innovation as we develop solutions to help the building industry maximize the energy efficiency of new and existing buildings."

Red Herring's editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technological innovation, management quality, overall business strategy and market penetration. This assessment was complemented by a review of the track records and standings of similar startups in the same verticals, allowing Red Herring to see past the "buzz" and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Europe.

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Founded in 2009, Sefaira ( produces cloud-based energy efficiency software to help the building industry design and retrofit buildings for energy efficiency and sustainability. Using Sefaira's platform, building designers and retrofit assessors can analyse and compare green building strategies within a fraction of the time and cost previously required. This includes defining, quantifying, and optimising the energy, water, carbon and financial benefits of relevant design strategies.

Sefaira won the "Green Building Innovation of the Year" award at London's Ecobuild 2011 and the company has also been named one of the Global Top 200 companies in the sustainability sector. Sefaira has offices in London and New York.

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Kelly A. Murray
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Sefaira , 2013 Red Herring Top 100 Europe



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