17.1% of Australian electors say ‘open and honest government’ is one of their top three most important issues, but voters in some electorates are over three times more likely to care than others, the latest Roy Morgan Research findings show.
The Coalition leads with 31.8% of electors nominating it as the better party for providing open and honest government, ahead of Labor with 20.3% and the Greens with 11.9%.
Three inner Sydney seats top the list of 150 federal divisions ranked by the proportion of their electors who nominate the issue as one of the most important: Grayndler (29.4%) and Sydney (28.8%), both safely ALP, and the safe LNP seat of Wentworth (27.5%). Sturt in South Australia is the only marginal seat in the top five (26.5%), held by the Coalition with a margin of 3.6%.
Two ALP-held Victorian electorates, Corangamite and Gorton, sit at the bottom of the table with only around one in every 11 of their electors rating open and honest government as an important issue. The former is the most marginal seat in the country, with a swing of just 0.3% enough to shift it back to the blue column.
Nationally, open and honest government is the fourth biggest issue, behind ‘keeping day to day living costs down’ (35.8%), ‘improving health services and hospitals’ (27.5%) and ‘managing the economy’ (22.2%).
31.8% of electors think the LNP is the best choice for openness and honesty in government, ahead of Labor (20.3%), Greens (11.9%), Independent/Other (11.2%) and Family First (3.9%). However, among those who rate the issue as important, both major parties suffer a drop from their national average: 17.1% of electors who select open, honest government as an important issue say the ALP is better and 28.3% say LNP. More of these voters choose the Greens (18.5%) than the ALP.
Michele Levine, CEO of Roy Morgan Research, says:
“Although we would all prefer and open and honest government, this research shows that in many areas, day-to-day issues such as interest rates take precedence on the hierarchy of importance.
“By contrast, all the top five electorates—and many of the top 20—cover inner-city areas, regardless of which party holds the seat.
“Based on the proportion selecting this issue, the most nationally ‘average’ electorates are Robertson and Berowra in NSW.”
Source: Roy Morgan Single Source January 2011 – December 2012, n= 87,416. Base: Australian Electors 18+
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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