17.1% of Australian electors say ‘open and honest government’ is one of their top three most important issues, but voters in some electorates are over three times more likely to care than others, the latest Roy Morgan Research findings show.
The Coalition leads with 31.8% of electors nominating it as the better party for providing open and honest government, ahead of Labor with 20.3% and the Greens with 11.9%.
Three inner Sydney seats top the list of 150 federal divisions ranked by the proportion of their electors who nominate the issue as one of the most important: Grayndler (29.4%) and Sydney (28.8%), both safely ALP, and the safe LNP seat of Wentworth (27.5%). Sturt in South Australia is the only marginal seat in the top five (26.5%), held by the Coalition with a margin of 3.6%.
Two ALP-held Victorian electorates, Corangamite and Gorton, sit at the bottom of the table with only around one in every 11 of their electors rating open and honest government as an important issue. The former is the most marginal seat in the country, with a swing of just 0.3% enough to shift it back to the blue column.
Nationally, open and honest government is the fourth biggest issue, behind ‘keeping day to day living costs down’ (35.8%), ‘improving health services and hospitals’ (27.5%) and ‘managing the economy’ (22.2%).
31.8% of electors think the LNP is the best choice for openness and honesty in government, ahead of Labor (20.3%), Greens (11.9%), Independent/Other (11.2%) and Family First (3.9%). However, among those who rate the issue as important, both major parties suffer a drop from their national average: 17.1% of electors who select open, honest government as an important issue say the ALP is better and 28.3% say LNP. More of these voters choose the Greens (18.5%) than the ALP.
Michele Levine, CEO of Roy Morgan Research, says:
“Although we would all prefer and open and honest government, this research shows that in many areas, day-to-day issues such as interest rates take precedence on the hierarchy of importance.
“By contrast, all the top five electorates—and many of the top 20—cover inner-city areas, regardless of which party holds the seat.
“Based on the proportion selecting this issue, the most nationally ‘average’ electorates are Robertson and Berowra in NSW.”
Source: Roy Morgan Single Source January 2011 – December 2012, n= 87,416. Base: Australian Electors 18+
Roy Morgan Research
Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.
In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
P: +61 3 9224 5209