Live and Long-Form Video Outperforms On-Demand and Short-Form Video Across All Screens
MOUNTAIN VIEW, CA and LONDON--(Marketwired) - Ooyala, the leading innovator in premium video publishing, analytics and monetization, today released a special edition of its quarterly Global Video Index, revealing the most recent trends in multi-screen video consumption from broadcasters and entertainment networks around the world. The findings spotlight dramatic differences in time spent with live content compared to video-on-demand (VOD) and prime time online viewing hours compared to traditional TV.
The report provides a snapshot, taken in March 2013, that demonstrates the continuing shift of premium content from the constraints of traditional distribution to the burgeoning cross-device landscape, driven by the ubiquity of video-capable connected devices. The insights in the report help broadcasters better understand consumption to inform content and advertising strategies.
Ooyala's ability to apply analytics to increase revenue through improved discovery, personalization, and overall viewer engagement has garnered the company a partner portfolio consisting of major broadcasters and entertainment companies, including ESPN, Bloomberg and Australia's largest multi-service operator, Telstra. Ooyala was also recently selected by NBCUniversal PictureBox in the U.K. to power an innovative new multi-screen experience available later this year.
The Global Video Index: Broadcaster Edition is available for download at Ooyala.com. Highlights include:
People tune into live video 2.5 times longer than VOD content on broadcast and entertainment networks
Prime viewing hours for online broadcast content is noon on weekdays and 9PM on weekends
Tablet viewing spikes on weekends, when viewers spend twice as much time watching video from broadcasters online
More than 75 percent of time spent watching mobile video in March was with long form content (videos longer than 10 minutes in length)
Nearly half of all tablet video consumption was with video at least 30 minutes in length
"For broadcasters that rely on video to drive their business, insights -- like where people are watching, for how long, on what device -- drive their programming and monetization strategies," said Jay Fulcher, CEO at Ooyala. "If their strategy is off they lose money, or if they're lucky, just leave money on the table. Simply put, data-driven insights yield better content, better programming and will help companies make more money."
Ooyala will be exhibiting new technology that enables broadcasters to maximize revenue at two major broadcast events from April 8-11: the National Association of Broadcasters (NAB) event in Las Vegas and Marché International des Programmes de Télévision (MIPTV) in Cannes, France.
The company will demonstrate new content discovery technology designed to increase viewer engagement online, as well as new distribution tools for dramatically increasing consumer reach, cutting costs and time to market delivering video to Android devices and connected TVs.
In February, Ooyala released its Global Video Index: 2012 Year in Review, which offered insights into how viewers watch video online around the world. For more information, download the full Global Video Index or watch the accompanying webinar.
With video now being consumed across multiple devices and the resulting audience fragmentation, it is more important than ever for content providers to understand the viewing behaviors of their audiences. Ooyala's market-leading video analytics help broadcasters, media companies and consumer brands understand and grow their audiences and earn more money from multi-screen broadcasting.
Ooyala analytics also power tools like Ooyala Discovery and Ooyala Now. Ooyala Discovery enables video content providers to increase view-related revenue by algorithmically recommending highly relevant content within the Ooyala Player. Ooyala Now is a real time video analytics dashboard that allows Ooyala content providers and operators to see both live and VOD content consumption as it occurs across all devices.
Ooyala delivers personalized video experiences across all screens and is the leader in online video management, publishing, analytics and monetization. Ooyala's integrated suite of technologies and services give content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video.
Companies using Ooyala technology include Telstra, ESPN, Pac-12 Enterprises, Miramax, Bloomberg, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in Los Angeles, New York City, London, Sydney and Guadalajara, Mexico. The company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information visit www.ooyala.com