CLEVELAND, OH -- (Marketwired) -- Relational Solutions, Inc. announces Release 2.0 of BlueSky Post Promotion Analytics for analyzing trade spend. In addition to the powerful analytics provided in the full BlueSky Suite of Business Intelligence tools, BlueSky Post Promotion Analytics leverages the powers of the POSmart Enterprise Demand Signal Repository to optimize trade spend for consumer goods Trade Marketing Teams and Category Management.
The better the alignment between trade promotion and retail execution, the better the return on investment will be for trade-spend initiatives. Coordination between the two disciplines is essential. For most consumer goods companies, trade spend is the largest corporate expense aside from payroll. Most trade spend initiatives involve customized displays, purchase incentives and communications that are built around a trade promotion event staged with a particular retail partner. Success requires the full support and involvement of account teams and retail partners. Alignment of promotional events with actual shopper marketing (trade events) to understand true trade promotion incremental value is vital to attain the full trade ROI.
Relational Solutions, Inc., the leader in Enterprise Demand Signal Repositories, has designed an innovative Trade Promotion Optimization (TPO) solution that aligns promotional plans with actual retail execution. This allows consumer goods manufacturers to optimize promotional plans and retain high promotional ROI on events. BlueSky Post Promotion Analytics helps reduce costs by identifying promotions that are neither profitable to the manufacturer nor the retailer. Understanding success and failure of trade events with extensive coverage across all retail segments is essential to optimizing trade spend. BlueSky Post Promotion Analytics is part of Relational Solutions powerful BlueSky Suite of end user tools.
BlueSky Post Promotion Analytics can be implemented in 3 to 5 months. BlueSky Post-Promotion Analytics leverages the POSmart demand signal repository that integrates point of sale data and harmonizes it with other data. It also leverages syndicated data, from companies like IRI and AC Nielsen, and integrates it with trade plans, shipments and master data. It allows account teams to properly align promotions with actual consumption and shipments to gain a complete perspective on Trade Event ROI.
Relational Solutions, Inc.
Based in Cleveland, Ohio since 1996, Relational Solutions is a software and service company specializing demand signal repositories, data integration and business intelligence for consumer goods companies. POSmart Enterprise Demand Signal Repository expedites the integration, cleansing and harmonization of point of sale data with syndicated, third-party and internal data for a holistic view of sales. POSmart improves retailer relationships, helps you support customers better, streamlines internal efficiencies, decrease OOS's, and maximizes profits. Applications include POSmart demand signal repository, BlueSky Analytics, Control Center, BlueSky Dashboards, BlueSky Integration Studio, BlueSky XL Builder and Post-Promotion Analytics. Demo's are regularly scheduled and available via Relational Solutions web site at www.relationalsolutions.com.
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