Tuesday, March 19th, 2013 - Roy Morgan Research

The car industry has kicked off 2013 on a positive note, with a fourth consecutive monthly rise in new car buying intention in January. Around 672,000 Australians now plan to buy a new car in 2013, Roy Morgan Research shows. 

The car industry has kicked off 2013 on a positive note, with a fourth consecutive monthly rise in new car buying intention in January. Around 672,000 Australians now plan to buy a new car in 2013, Roy Morgan Research shows.

Over the longer term, over 2.2 million Australians intend to buy a new car in the next four years. This is marginally down over the last month, but remains over 134,000 units above the long term average.

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“Early indications suggest that 2013 looks likely to be a strong year for the auto industry, with short-term purchase intentions continuing to improve.

“In March 2012, ‘next-12-months’ purchase intention hit a record level of 741,000. With short-term intention levels now at a similar position to 12 months ago, it is important to track whether this metric improves as strongly as it did in the early part of 2012.

“Of the volume brands, Nissan has shown the greatest level of improvement recently, recording their highest short term intention result for the last 12 month. Luxury brand Audi has also started 2013 strongly.

“Much of the growth has come from Passenger cars. Importantly for the local manufactures, there are now more people in the market to buy a large car this year than there have been any time over the last two years.

“The complete Roy Morgan Automotive Leading Indicators Report delivers detailed coverage of the health of the Australian automotive market.”

---

Source: Roy Morgan Single Source (Australia): April 2002 – January 2013, n=603,518 (avg. quarterly sample n = 13,621). Long Term Average: April 2002 – January 2013.

Contact Profile

Roy Morgan Research


Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Alex Dalidakis
P: +61 3 9224 5209
M: -
W: www.roymorgan.com

Keywords

Auto Industry, bumper 2013

Categories

Sharing

More Formats