Friday, March 15th, 2013 - Roy Morgan Research

The proportion of Kiwi adults with a debit card has grown by 18% in the last three years from 33% to 39%, Roy Morgan Research shows. While the number of people with a credit or charge card has decreased, the rise in debit card ownership has pushed overall card numbers higher: more than three in four Kiwis now have at least one type of card.

The proportion of Kiwi adults with a debit card has grown by 18% in the last three years from 33% to 39%, Roy Morgan Research shows.

While the number of people with a credit or charge card has decreased, the rise in debit card ownership has pushed overall card numbers higher: more than three in four Kiwis now have at least one type of card.

Debit card ownership in Australia was below 20% three years ago—well behind New Zealand— but has now almost caught up. Credit card ownership in Australia remains below New Zealand (43.3% to 58.1%), and is also declining faster: debit cards could well outnumber credit cards in Australia in the next year.

Pip Elliott, General Manager, Roy Morgan Research NZ, says:

“Consumers are becoming more wary of debt, and the types of cards they own reflect this shift.

“Card providers need to be mindful of this market trend and make the necessary adjustments to their product offering in order to maintain their appeal in the changing consumer cards landscape.”

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Source: Roy Morgan Single Source (New Zealand), February 2009 – December 2012. Average annual sample size n = 11,081.

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Keywords

Debit drives, New Zealand, Card ownership

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