Friday, March 15th, 2013 - Roy Morgan Research

Did the PM abandon Grand Designs and bone up on Bones last week as she forwent Kirribilli for Rooty Hill? Roy Morgan Research reveals big differences between Western and Northern Sydney’s Top 10 favourite TV shows. The results reveal not only stark differences between each region’s favourite shows, but the much larger extent to which TV tastes in Sydney’s North stray from the national average.

Did the PM abandon Grand Designs and bone up on Bones last week as she forwent Kirribilli for Rooty Hill? Roy Morgan Research reveals big differences between Western and Northern Sydney’s Top 10 favourite TV shows.

The results reveal not only stark differences between each region’s favourite shows, but the much larger extent to which TV tastes in Sydney’s North stray from the national average.

Weeknight News takes the top spot for both districts —but on different channels: Western Sydneysiders prefer to watch Nine News on weeknights, while Northern residents choose the ABC.

Big Bang Theory comes second in Western Sydney, with a ‘choose-to-watch’ score close to the Australian average. The nationally popular sitcom also makes the Top 10 in Northern Sydney, but these locals are still less likely to watch it than average. Instead, residents of Sydney’s North are substantially more likely to choose to watch Grand Designs, Four Corners, Q&A or QI.

Residents of the LNP heartland of Northern Sydney heavily favour ABC programming—comprising seven of their Top 10—and they share only two shows with ALP-held Western Sydney: Big Bang Theory and ABC News. The latter is the only ABC program to make Western Sydney’s Top 10.

Sydneysiders of the North are a clearly a contrary bunch: their television viewing habits depart from the national norm at a rate far greater than in Western Sydney, where six of the Top 10 also feature in the national Top 10.

George Pesutto, General Manager – Media & Communications, Roy Morgan Research, says:

“This data demonstrates that not only do different regions truly have different characteristics, consumer habits and needs, but that some regions are indeed more ‘Australian’ than others in their resemblance to the national norm.

“Leaders of both parties be carefully considering how best to communicate both to people in the electorates they visit and, via the media, to the rest of the nation. Of course, this is the crux of election-year politics.”

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Source: Roy Morgan Single Source (Australia) January – December 2012, sample n = 52,178

Base: Australians 14+. Only programs airing last week have been included.

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Roy Morgan Research


Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Alex Dalidakis
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Keywords

Western Sydney, Northern Sydney, TV, Sydney Australia

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