With Support From the Skyword Content Production Platform and Digital Influence Group, IBM's Midsize Insider Honored for Building Brand Through Content Marketing
BOSTON, MA -- (Marketwire) -- Skyword, the leading content production platform, today announced that its client, IBM's Midsize Insider, was awarded a 2013 Digiday Publishing Award for Best Content Marketing Program, in recognition for content marketing that both engages consumers and demonstrates real business results. The award was presented to IBM along with collaborators Digital Influence Group and Skyword at the Digiday Publishing Awards Gala last night in New York City.
"The competition for the Digiday Publishing Awards this year was tremendous, and the judges certainly had their work cut out for them in choosing the finalists and winners. Skyword, IBM and Digital Influence Group's recognition was well deserved and the work has raised the bar when it comes to strategic content marketing programs. I applaud and congratulate all of our finalists and winners, as they had a particularly competitive year," said Nick Friese, founder and CEO of Digiday.
Led by IBM's Program Director for Digital Marketing Worldwide, Leslie Reiser, Midsize Insider is a valuable repository of expert content tailored for midsized business owners and IT decision makers. The site has enabled IBM to build more meaningful relationships with current and prospective customers by offering a unique perspective on breaking news and evolving trends in information technology. With more than 60 freelance writers, journalists, analysts and bloggers with expertise across IBM's business priorities such as cloud computing, business analytics, data security and virtualization, the site publishes daily educational content optimized for search and social.
"We are thrilled to be recognized by Digiday for our content marketing program," said Reiser. "The ability to create compelling content is more important than ever, and to receive this accolade further validates our efforts -- and honors the content strategy, writers, and technology that drive this program forward every day."
"We are excited to see IBM receive this well-deserved award," said Tom Gerace, Skyword founder and CEO. "Midsize Insider is a great example of the way companies can build community -- and competitive advantage -- through relevant, shareable and thoughtful content."
Digital Influence Group provided planning, development and implementation of MidsizeInsider.com as well as overall strategic guidance to IBM for cultivating awareness and preference among mid-market technology professionals.
Skyword recruited technology news writers for IBM's Midsize Insider program from the more than 22,000 freelance writers that have registered for Skyword's writer network. The writers create all their articles for Midsize Insider on the Skyword Platform, which helps IBM streamline and automate the critical steps in the content creation and publishing process. The platform offers pre-built content intelligence, which empowers content teams to track referral information from search and social in real time. These timely insights enable more targeted and effective future content production informed by trending topics and relevant industry developments. More information about IBM's use of the Skyword platform is available here.
The Digiday Publishing Awards honor excellence in digital publishing, branded content and advertising technology. The Best Content Marketing Program award recognizes a campaign that effectively utilizes content marketing in a way that both engages the consumer and demonstrates real business results. More information about the awards program is available on the Digiday Publishing Awards site.
Skyword is the leading content production platform. The Skyword Platform enables brands, retailers, media companies, and agencies to acquire and engage customers by efficiently producing quality content optimized for search and the social web. Skyword for Agencies is an offshoot of the Skyword Platform designed to meet the specific needs of marketing and advertising agencies that manage content programs for multiple clients. Quality content is essential for reaching and engaging consumers today, but the creation process is messy, inconsistent and immeasurable. The Skyword Platform makes it easy to produce, optimize, and promote content at any scale to create meaningful, lasting relationships with customers. Skyword is a privately held, privately funded company headquartered in Boston, Massachusetts. Investors include Cox Media Group, and American Public Media Group, Allen & Company, and Progress Ventures.
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