Saturday, March 9th, 2013 - KWB Group

Australia’s largest standalone kitchen retailer, Kitchen Connection, says the popularity of reality TV shows like My Kitchen Rules, Masterchef and The Block are fuelling demand for kitchen renovations.

Australian’s seemingly insatiable appetites for cooking and home improvements are the key ingredients driving the success of Australia’s largest standalone kitchen retailer, Kitchen Connection.

The trend for upgrading existing homes continues to fuel Kitchen Connection’s growth, allowing ambitious expansion plans for 2013, as consumers turn their kitchens into inspirational and functional lifestyle spaces and add value to their houses.

Kitchen Connection is confident the kitchen will continue to be home renovators top priority spurred on by the popularity of reality TV shows such as The Block and My Kitchen Rules, watched by close to 3 million people each week.

In a recent Good Food & Wine Show survey of 9,000 Australians, over two thirds said TV cooking shows influenced the standard of food cooked at home. Demand for sophisticated spaces to cook and entertain in will see kitchen renovations take a significant slice of the forecasted $30.41 billion market which the Housing Industry Association (HIA) predicts will be spent on renovating in 2013/14 (an increase in 5.4% on 2012/13 predictions).

The recent investment by Joyce International, a subsidiary of the ASX listed company Joyce Corporation (JYC), in the KWB Group, (owners of the Kitchen Connection brand) will facilitate targeted expansion across Australia, says John Bourke Managing Director of the KWB Group.

“We plan to expand Kitchen Connection across Australia through a mix of company owned and franchise based stores which will add to our existing 12 stores model,” Mr Bourke says.

“The KWB Group has invested heavily in Kitchen Connection since acquiring the brand in mid 2012. A skilled team and new backend delivery and manufacturing processes, have assisted us in achieving the highest level of customer service in the industry and we are confident this will be key to our success,” he adds.

Joyce Corporation Ltd will provide vital assistance to the growth plans by leveraging its existing franchise expertise from its own large, successful specialist bedding franchise, Bedshed, to assist in rolling out the franchise model.

Current kitchen production volumes for the KWB Group are in excess of 150 kitchens per month and the expansion will see this volume steadily increasing over the next few years.

“Enthusiastic home masterchefs want to emulate the sophisticated recipes they’ve seen on TV which is driving the demand for new, modern kitchens and we’re ensuring we’re in the best position to meet that demand,” says Mr Bourke.


Contact Profile

KWB Group

Kitchen Connection was acquired by the KWB Group through the Administrator in August 2012 after its previous owner, Australian Kitchen Industries, was put into voluntary administration and subsequent liquidation. The KWB Group set about rectifying over 400 unfinished kitchens around Australia at its own cost. Every customer affected by the demise of AKI had their kitchen completed and the company’s focus is on providing exceptional service, beginning to end for all its customers. In February 2012, ASX listed Joyce Corporation (JYC) a subsidiary of Joyce International invested into KWB Group.
Sarah Thomas
P: 08 8463 0177
M: 0434 498 078

John Bourke

P: 0438 603 371


Kitchen, Masterchefs



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