Saturday, March 2nd, 2013 - Niloca Eyewear
NILOCA Eyewear. Not for wall-flowers.

NILOCA (www.niloca.com) eyewear is Australian-designed and made, but carries a strong European design heritage. Styled timelessly for today’s fashion savant, NILOCA frames are metropolitan masterpieces for the incomparable individual: for serious fashionistas who break boundaries, define indeed what 'fashion' actually is, and lead the way for others to follow.

Each NILOCA frame is uniquely crafted in Australia from the most extravagant and luxurious Australian Water-Buffalo Horn, Japanese titanium and original 1980s 'Mazzucchelli' acetate. The acetates remained untouched and hidden away for three decades before Colin Redmond (founder of NILOCA) discovered its seductive and highly visceral qualities.
Vivid, rugged and truly out there on the razor's edge of fashion, NILOCA frames are available in five non-too-subtle styles:
1. Art Deco - frames are classically inspired pieces for bold jaunts around town.
2. Covert - frames are perfect for preserving precious privacy in a world of online over-sharing.
3. Bigglesworth - an architectural titanium style to suit your steampunk future-retro parallel dimension.
4. The Runway – a sports frame about to take off.
5. Baroque – classically styled for a bygone era, using traditional materials and methods.

Not for the faint hearted, this is eyewear that rides a wave of confidence, luxurious and yet obsessively precision-detailed. Designed to exist outside flippant seasonal trends and this year?s transient styles, NILOCA stays on your face, not in their case.

WHO IS NILOCA?
NILOCA is the creation of Colin Redmond, an international award-winning industrial designer with a fierce passion for creating pieces that refuse to conform and cannot be pigeonholed. Colin designed for Audi in the heady days of the late 1990s, culminating in a Red Dot award received as part of the iconic TT-model design team.
Colin returned to Australia in the early 2000?s to spearhead a leading R&D company before turning his attention towards high design eyewear in 2007. NILOCA was born in 2011, with the acquirement of the NILOCA factory and original stock of 'Mazzucchelli' Italian acetate.

AVAILABLE AT SELECT STOCKISTS NOW AND TO BE FEATURED AT MILAN’S INTERNATIONAL EYEWEAR SHOW, MIDO, FROM MARCH 2-4.

The Art Deco, Covert, Bigglesworth, Baroque and The Runway ranges are highly visible and available exclusively at select stockists.

Get with the program at: www.NILOCA.com.

For further information please contact Keith Couzinwood on 0402 287 049 or [email protected]

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Niloca Eyewear


NILOCA was born in 2011 with a commitment to production within Australia using highly skilled labor to produce eyewear of superb craftsmanship. Their idea was not to make disposable glasses that are slave to the passing whims of fashion but lasting pieces of enduringly different design.

AT HEART
Niloca has a heart or rather 3, currently - Niloca is a family operation - quite often based at the Kitchen table. There are no aspirations for mass market saturation just the supply of interesting eyewear to select optical purveyors for the delight of eyewear individualists everywhere.
Keith Couzinwood
P: 0402 287 049
W: www.niloca.com/

Keywords

eyewear,fashionista,design,art,deco,colin,redmond,niloca,sunglasses,spectacles,covert,bigglesworth,runway,baroque,fashion,style,sylish,australian

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