On Friday, Roy Morgan Research CEO, Michele Levine, launched the State of the Nation report (No. 14), which looks at the latest Australian trends within society, technology, the environment, politics and the economy. This Report includes a special focus on Small Business, revealing demographic profiles of owners and operators, their attitudes to national and personal issues, business performance and outlook factors, finances and B2B relationships and intentions.
Roy Morgan Research
Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.
In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
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