With the announcement last week of the Roy Morgan Research Australian Customer Satisfaction Awards for 2012, a light has been shone on the gap in Customer Satisfaction between the major private health insurance providers and their smaller competitors.
Source: (Australia), 12 month moving average to December 2012, average sample size = 23,623. Base: Australians 14+ who are Private Health Insurance customers.
Roy Morgan Research
Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.
In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
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