Wednesday, February 3rd, 2010 - Olympus
Olympus Zooms In On New SP Digital Compact Cameras:
The SP-800UZ and SP-600UZ
Packed with cutting-edge technology with 30x or 15x optical zoom

2 February 2010, Sydney: Introducing advanced optical expertise in two new compact, palm-size models, Olympus Imaging Australia has launched the SP-800UZ and SP-600UZ to expand its SP range in Australia.

Equipped with high-magnification zoom lenses that cover remarkably wide shooting ranges, both the SP-600UZ and SP-800UZ offer high-powered super-telephoto capabilities that can capture large, up-close images of even the most distant subjects. Boasting focal lengths ranging from 28mm[2] wide-angle to 420mm1 and 840mm1 telephoto respectively, the new SP-600UZ and SP-800UZ create high-impact pictures by capturing details that cannot be seen with the naked eye.

The SP-800UZ is the smallest compact digital camera in its class and the first in the world to incorporate a 30x optical zoom. Its impressive zoom capabilities are supported by a 14 megapixel CCD, which combined with the 16:9 aspect ratio format, 3” LCD screen and built in Li-Ion battery create high quality images in a widescreen format. Brilliant, high definition images can be captured effortlessly to complement the camera’s HD movie capability.

The super-telephoto 15x optical zoom on the SP-600UZ can also create high impact zoom images that are assured by Olympus' advanced Dual Shakeproof CCD-shift image stabilisation function and high-sensitivity settings. Working to prevent picture blur due to camera shake and subject motion commonly associated with telephoto or super-telephoto shooting, the latest additions to the SP range offer an easy-to-use "all-in-one" camera solution that makes it possible anyone to enjoy the pleasure of advanced photography.

Combined with HD movie capability (MPEG-4 AVC / H.264), the SP-600UZ and SP-800UZ offer extended HDTV (1280 x 720 pixels) movie recording thanks to advanced MPEG-4 AVC / H.264 movie compression format.[3] Compatible with the SD memory card, brilliant HD movies featuring natural, high-definition images can be recorded any time at the click of a button.
Both models retain the ‘background defocusing’ mode that was first brought to market in 2009. A technique usually available only with SLR cameras, background defocusing makes the main subject stand out - offering a sophisticated new way for compact camera users to create more expressive, dynamic photographs.

[ib] software
Olympus has developed a powerful new software solution called [ib] to seamlessly connect images (pictures and movies) and people to provide innovative photo surfing capabilities that will turn your camera into a mobile photo album. Using Olympus’ [ib] solution you can retouch and perfect images, as well as organise and create your own personal collections and categorise by person, event, location, date or theme with ease. The software cleverly classifies the pictures according to the recording date automatically during upload to your PC and has the capability to recognise up to 16 faces as subjects to classify accordingly.

Photo surfing
With the [ib] software and 2GB and 1GB built in memory of the SP-800UZ and SP-600UZ
respectively, the new photo surfing feature allows you to download your favourite pictures from your PC back to your camera and search them quickly by date, person or location creating your very own portable photo album. By recording location information for a classified event or by person or location[4], you can also easily find the pictures you want to print or upload to your favourite social media site or share with friends and family wherever you are on your travels

The SP-800UZ and SP-600UZ are scheduled for release in Australia in March 2010. The SP-800UZ will be priced at RRP$699 while the SP-600UZ will be at RRP$399.

Features include:

SP-800UZ SP-600UZ
28mm1 wide angle through to 30x optical zoom
28mm1 wide angle through to 15x optical zoom
High definition movie shooting and Dual Shakeproof Image Stabilisation4 for your complete photo & movie shooting solution High definition movie shooting and Dual Shakeproof Image Stabilisation[5] for your complete photo & movie shooting solution
2GB Internal Memory[6], Li-Ion battery and in-camera USB charging for ultimate convenience. 1GB Internal Memory[7] and AA battery for power versatility while on trips
High resolution 14 megapixel CCD7 & 3 inch, 16:9 wide screen LCD High resolution 12 megapixel CCD[8] & 2.7 inch LCD

SP-800UZ features:

• 14 megapixels7 & 30x optical zoom
• 3 inch true 16:9 LCD with 230,000 dots
• Face Detect to 16 faces and Olympus Shadow Adjust technology that optimises focus and exposure on both foreground subjects and bright backgrounds
• Magic filter effects for creative imaging
• HDMI output control for operations including image selection and frame-by-frame advancement using the remote controller of an HDTV8
• iAUTO function that analyses the current composition and optimises camera settings automatically.
• In-camera panorama image composition, with on-screen guide for camera movement
• AF tracking to keep a moving subject in focus
• Perfect Shot Preview function for compensating the exposure and white balance by comparing images on the LCD screen
• Compatible media: SD memory card
• AF Illuminator: Makes focusing easy for subjects in dark location

SP-600UZ features:

• 12 megapixels7 & 15x optical zoom
• 2.7 inch LCD with 230,000 dots
• Face Detect to 16 faces and Olympus Shadow Adjust technology that optimises focus and exposure on both foreground subjects and bright backgrounds
• Magic filter effects for creative imaging
• HDMI output control for operations including image selection and frame-by-frame advancement using the remote controller of an HDTV[9]
• iAUTO function that analyses the current composition and optimises camera settings automatically.
• In-camera panorama image composition, with on-screen guide for camera movement
• AF tracking to keep a moving subject in focus
• Perfect Shot Preview function for compensating the exposure and white balance by comparing images on the LCD screen
• Compatible media: SD memory card
• AF Illuminator: Makes focusing easy for subjects in dark location

#ENDS#

For more detailed information please contact GolinHarris or go to www.olympus.com.au.

Pam Klioufis / Elise Bladwell
GolinHarris for Olympus
02 9994 4473 / 02 9994 4128
[email protected] / [email protected]

Contact Profile

Olympus


Olympus Imaging Australia Pty Ltd is a subsidiary of Olympus Corporation, headquartered in Japan. Olympus Imaging Australia is responsible for the marketing and distribution of Olympus consumer products in Australia and through Olympus agents and dealers in New Zealand, Papua New Guinea, Tahiti and the South Pacific region.

Olympus Imaging Australia encompasses a broad range of imaging products from digital and film cameras designed for photographers of all levels. Our mission is to deliver innovative products that fit into everyday lifestyles, enabling customers to explore their world. www.olympus.com.au.
Pamela Klioufis
P: +61 2 9994 4473
W: www.olympus.com.au

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