Roy Morgan Research last night revealed the winner of its 2nd annual Customer Satisfaction Award for Supermarket of the Year at a gala dinner in Melbourne.
Throughout 2012, Roy Morgan Research surveyed over 50,000 consumers across Australia. Based on their responses, each month we awarded the Supermarket with the highest proportion of satisfied customers.
Aldi wins 2012 Supermarket of the Year
Aldi continued its winning streak as Australia’s most satisfying supermarket, without Curtis Stone or Margaret Fulton. Foodland managed a couple of victorious months but nothing could stop the German juggernaut. Coles’ customers were consistently more satisfied than Woolworths’ until late-in-the-year gains by the latter nudged it ahead at the end.
Michele Levine, CEO, Roy Morgan Research, says:
“They may sit on a stool while we pack our purchases ourselves in a bag we had to pay for - but it’s clear Australians still love Aldi.
“Supermarkets are an integral part of Australians’ lives but most of us don’t exactly enjoy going. Clearly, the our satisfaction relates primarily to price, with quality and range also on our agenda.
“Now in only its second year, these Awards are already recognised as currency in many industries, being the most accurate and trusted indicators of customer satisfaction in Australia.
“By integrating customer satisfaction measures with our world-leading Consumer Single Source surveys, we offer businesses incomparable research into just how satisfied their customers are and areas where they could improve.
“Roy Morgan Research congratulates not only the winners but all successful businesses, large and small, that consistently aim to satisfy their customers.”
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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