Roy Morgan Research last night revealed the winner of its 2nd annual Customer Satisfaction Award for Supermarket of the Year at a gala dinner in Melbourne.
Throughout 2012, Roy Morgan Research surveyed over 50,000 consumers across Australia. Based on their responses, each month we awarded the Supermarket with the highest proportion of satisfied customers.
Aldi wins 2012 Supermarket of the Year
Aldi continued its winning streak as Australia’s most satisfying supermarket, without Curtis Stone or Margaret Fulton. Foodland managed a couple of victorious months but nothing could stop the German juggernaut. Coles’ customers were consistently more satisfied than Woolworths’ until late-in-the-year gains by the latter nudged it ahead at the end.
Michele Levine, CEO, Roy Morgan Research, says:
“They may sit on a stool while we pack our purchases ourselves in a bag we had to pay for - but it’s clear Australians still love Aldi.
“Supermarkets are an integral part of Australians’ lives but most of us don’t exactly enjoy going. Clearly, the our satisfaction relates primarily to price, with quality and range also on our agenda.
“Now in only its second year, these Awards are already recognised as currency in many industries, being the most accurate and trusted indicators of customer satisfaction in Australia.
“By integrating customer satisfaction measures with our world-leading Consumer Single Source surveys, we offer businesses incomparable research into just how satisfied their customers are and areas where they could improve.
“Roy Morgan Research congratulates not only the winners but all successful businesses, large and small, that consistently aim to satisfy their customers.”
Roy Morgan Research
Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.
In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
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