Roy Morgan Research last night revealed the winner of its 2nd annual Customer Satisfaction Award for Car Manufacturer of the Year at a gala dinner in Melbourne.
Throughout 2012, Roy Morgan Research surveyed over 50,000 consumers across Australia. Based on their responses, each month we awarded the Car Manufacturer with the highest proportion of satisfied customers.
Mercedes-Benz wins 2012 Car Manufacturer of the Year
In 2012 Australia’s luxury car drivers again showed high satisfaction with their cars – leaders in this category being Mercedes-Benz, Volvo and Audi. But it was not solely the preserve of luxury marques – Honda, Subaru and Suzuki regularly appeared in the top five brands.
Nevertheless, a luxury marque again took home the award this year, with a consistent score of around 95% satisfied customers throughout the year.
Michele Levine, CEO, Roy Morgan Research, says:
“Now in only its second year, these Awards are already recognised as currency in many industries, being the most accurate and trusted indicators of customer satisfaction in Australia.
“By integrating customer satisfaction measures with our world-leading Consumer Single Source surveys, we offer businesses incomparable research into just how satisfied their customers are and areas where they could improve.
“Roy Morgan Research congratulates not only the winners but all successful businesses, large and small, that consistently aim to satisfy their customers.”
Roy Morgan Research
Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.
In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
P: +61 3 9224 5209