Saturday, September 14th, 2013 - Roy Morgan Research
With the 2013 national election date set, a majority of Australian businesses (53.7%) rate the current Government as ‘Very Poor’ at ‘fostering a climate of growth’.

Only 6.7% of Australian businesses believe the Federal Government is doing a ‘Very Good’ job, while 33.2% rate the performance as ‘Average’.

At the time of the 2010 Federal Election, most Australian businesses gave the Federal Government a passing grade, with either an ‘Average’ (42.8%) or ‘Very Good’ (11.9%) rating.

However negative opinion grew rapidly over the subsequent year of minority ALP government, peaking with almost 60% of businesses rating the Federal Government ‘Very Poor’ by August 2011—a peak reached again in May 2012.

Since then opinion has improved marginally, with around 6% of businesses upgrading their assessment from ‘Very Poor’ to ‘Average’.

Business Opinion of the Federal Government’s Performance


Source: Roy Morgan Business Single Source, May 2010 – January 2013, All Australian Businesses, Rolling three month average sample n= 3,439. Question: "How would you rate the current Federal Government’s performance in fostering a climate of growth for businesses in Australia?"
 

Small businesses (5 to 19 employees) and Micro businesses (fewer than 5 employees) are the most negative: a majority of each, at 57.1% and 53.9% respectively, grade the Federal Government ‘Very Poor’.

However the majority of medium and large businesses rate the government’s performance as either ‘Average’ (41.7%) or ‘Very Good’ (11.8%).

Businesses with ‘Very Poor’ Opinion of the Federal Government’s Performance


Source: Roy Morgan Business Single Source, May 2010 – January 2013, All Australian Businesses, Rolling three month average sample n= 3,439. Question: "How would you rate the current Federal Government’s performance in fostering a climate of growth for businesses in Australia?"

Michele Levine, CEO, Roy Morgan Research, says:

“Australian businesses appear to have little faith in the current Federal Government. Prime Minister Gillard’s decision to introduce a Carbon Tax, particularly, appears to have driven increasing disapproval of the Government, which has remained at a very high level since the Carbon Tax was passed.

“While business confidence improved in January and businesses believe in general that conditions in 2013 are likely to be better than in 2012, it is clear that they do not attribute this improved outlook to the performance of the Federal Government.”

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Roy Morgan Research


Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
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Keywords

Business flunks, Federal Government

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