Saturday, September 14th, 2013 - Roy Morgan Research
More than 7.2 million Australians aged 18+ (41%) bought Vitamins, Minerals or Supplements in the last six months, the latest Roy Morgan research shows.

19% of Australians (3.4 million) bought vitamins, minerals or supplements from a pharmacy, 14% from a supermarket (2.4 million) and 5% from a health food store (860,000).

Of the 41% of Australians who bought vitamins, minerals or supplements in the last six months, almost half did so from a pharmacy, compared to one in three from a supermarket and one in eight from a health food store.

Men are around 40% of the total market, and are more inclined to purchase their vitamins, minerals and supplements at a supermarket than women.

Vitamins, Minerals & Supplement Purchasers by Channel




Men are around 40% of the total market, and are more inclined to purchase their vitamins, minerals and supplements at a supermarket than women.
 

Nick Williams, Healthcare Consultant, Roy Morgan Research, says:

“Pharmacy is clearly the preferred outlet for purchasers and consumers of vitamins and supplements. Within this channel the leading brands are Blackmores and Nature’s Own. It will be interesting to see how these established market leaders compete with fast growing brands like Swisse.”

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Keywords

Pharmacies, vitamins,

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