Tuesday, February 2nd, 2010 - RoomsHere.com
RoomsHere.com launches its new consumer website, challenging the effectiveness of “live” online accommodation booking systems which continue to be supported by State, Federal and Regional Tourism authorities.

Managing Director, June Kain, said that whilst RoomsHere.com appears to be the same as other “live” and “last minute rate” accommodation booking websites, providing a 12 month calendar for the display of available accommodation, the concept is quite different. It has been designed to help the sustainability of the tourism industry, by capitalising on distribution mechanisms available through all sectors of the accommodation industry.

She said that RoomsHere.com recognises that many consumers still prefer to book direct with their accommodation. Likewise, a big percentage of accommodation businesses continue to shy away from “live” online booking systems due to the ongoing cost and the constant vigilance required to avoid double bookings.

June explained that although most Federal, State and Regional tourism authorities continue to promote “live” online booking systems as the only practical means of eMarketing, this is not necessarily the best for the industry. Agencies that support such systems tend to fall into the trap of preferential servicing, neglecting the value of other operators who also contribute to the well being of tourism in their area.

“RoomsHere.com encourages accommodation businesses to capitalise on all available markets. It’s a tough game” June said, “and working towards attracting direct, commission free bookings as well as some commissionable bookings, is the only way of lowering the average cost of commission for long term sustainability,” she said.

The unique feature of RoomsHere.com is that for a small annual listing fee, businesses are able to:
• Target all markets concurrently
• Sell direct to consumers for commission free bookings
• Flag commissionable product for sale to the wholesale market via the Visitor Information Centre and Travel Agent Logins
• Link commissionable product to any online booking system.

Having managed a Visitor Information Centre for 12 years June appreciates the importance of that sector and RoomsHere.com offers the 550 centres Australia wide, FREE use of the functions provided via the Visitor Information Centre login. These features have been specifically developed to streamline the process of servicing accommodation enquiries and bookings.

The Travel Agent login provides access to accommodation businesses who wish to operate in the commissionable market providing opportunities for direct negotiation on commission rates. This limits the need for the traditional “food chain”, where agents on-sell to each other, sometimes pushing commissions as high as 30%.

RoomsHere.com offers training to groups of accommodation providers and Visitor Information Centre staff and volunteers, assisting them to understand the complexities of the accommodation industry and how to capitalise on the various sales techniques for long term sustainability.

Further information is available on the website www.roomshere.com

Contact Profile

RoomsHere.com


Launched in mid 2007, www.roomshere.com was developed by June Kain, who following 12 years managing the Mount Gambier Visitor Information Centre, and several years operating an accommodation business, saw the need to streamline the process of servicing accommodation enquiries and bookings and to change the way accommodation was sold throughout Australia.

Currently displaying 21,000 accommodation listings and 500 Visitor Information Centres, RoomsHere.com strives to list all accommodation Australia wide so that consumers can see the vibrancy of tourism in every town, city suburb and region.

Whilst RoomsHere.com appears to be the same as other “live” accommodation booking websites, providing a 12 month calendar for the display of available accommodation, the concept is quite different. It is the only website that markets direct to consumers for personal service and commission free bookings, whilst at the same time, discreetly displays commissionable product to the wholesale market via the Visitor Information Centre and Travel Agent logins.
June Kain
P: 1300 766 648
M: 0428 254 611
W: www.roomshere.com

Keywords

accommodation, tourism, travel, holiday, special deals, tourism authorities,

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