Thursday, February 7th, 2013 - Life's Little Luxuries

Life’s Little Luxuries has brought back the distribution of the popular Magformers toys in Australia. The toy will be exhibited at the upcoming 2013 Toy Hobby and Nursery Fair, to be held at the Melbourne Exhibition Centre between 3 – 6 March 2013.

Magfomers were previously distributed by Britz Marketing and have now returned with a bigger and better range to allow kids as well as adults to explore their inner creativity using these construction sets with unlimited possibilities.

At the exhibition, the toy industry will be given the opportunity to test out the range of Magformers that are now available. They will see firsthand how these Magformers toys stimulate children and allow them to develop creative and constructive skills, as well as logical reasoning and problem solving skills. Children learn the composition of simple 3D structures such as cubes and spheres, to replicating real life objects that they have seen. Magformers pieces can be laid flat on a 2D plain, then like magic, the pieces can be picked up to form a 3D structure!

Magformers are made up of colourful pieces, predominantly of geometric shapes, such as squares, triangles, etc. Each piece is designed with rotating magnetic sides to ensure every piece connects with every other piece. Because of this, the possibilities are endless and children are reported to having focused and thoughtful times for hours in one session!

There are many magnetic toys in the market that are of inferior quality. Magformers are made to high standards and have been tested to comply with the relevant Australian and New Zealand mandatory safety standards, in addition to the American and European standards.

Magformers will be displayed at Stand O18 at the Toy Hobby & Nursery Fair, held at Melbourne Convention and Exhibition Centre from the 3rd (Sunday) to the 6th (Wednesday) of March 2013. Retailers and buyers can now register to attend at


Interested parties can contact Life’s Little Luxuries through the Magformers website at, email [email protected], or telephone Opal at 0412 275 947.


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Life's Little Luxuries

Life’s Little Luxuries is a small, family operated, Australian business founded in 2009. Their toy distribution division aims to distribute toys that are unique and high quality, and that benefit and educate children. Life’s Little Luxuries distributes Magformers ( and the Italian-made Gymnic Riding Rody (
Opal Kiang
P: 0412 275 947


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