Red Button Technologies has entered into an arrangement with Primus Telecom to access their VOIP gateway service and data centre hosting.
The deal provides Red Button with access to telecommunications networks via normal commercial high speed interfacing and a cost effective and robust operational capability necessary for providing a high availability, high capacity, and high reliability core system.
“Access to a gateway for data, voice, and SMS services is obviously a pivotal requirement for delivering our core technology; telecommunications application development” said Justin Wearne, Chief Executive of Red Button. (Red Button is in the process of commercialising its Connectivity Server technology which provides the ability to develop and host new telecommunications products independently of any particular telecommunications company or device).
This deal provides the required high speed access. In addition to providing comprehensive access to Australian networks, Primus also has a massive international presence in many developed countries and emerging economies.
“This provides a possible commercial pathway for taking Red Button off-shore in the future,” said Justin Wearne.
VOIP versus ISDN
Red Button considered both ISDN and VOIP technology for its Connectivity Server.
“After thorough testing and evaluation we decided to use VOIP technology instead of ISDN” said Justin Wearne.
“The technical arguments for either technology are strong. For example even though ISDN is mature it is clearly yesterday’s technology and unable to support new innovative VoIP and multimedia services; it is however a proven reliable technology with at least five to possibly ten years of life remaining.”
“VOIP on the other hand has taken a while to develop a commercially acceptable level of reliability however, in the last 24 months it has improved dramatically and on our testing and technical research we are more than satisfied.”
The choice of VOIP also brings with it a number of advanced features not available on ISDN.
The big advantage is ease of scalability with reduced hardware costs.
“Initially our Connectivity Server will be hosted at our Melbourne software development centre.”
However, within a month or two, Red Button will transfer the hardware to one of Primus’s data centres in Melbourne.
“We are adopting a cloud computing model. The data centre security, access to high speed data, and capacity to rapidly increase scale is essential to our business model. Primus Telecom has the capacity and flexibility to provide rapid scaling and the option to establish multiple hosting sites throughout Australia.”
Why Primus Telecom?
Primus provided the right combination of technical capability, service, and product range.
“Some of our technical requirements were not possible from other carriers or were not possible within the time frames that we had specified” said Justin Wearne.
Chief Executive Officer
Mobile 0414 744 481
Prof. Reg Coutts
Chief Technology Officer and Chairman
Mobile 0414 477 766
Red Button Technologies
Level 5, 448 St Kilda Road
(03) 8669 1710
Red Button Technologies
Red Button Technologies Pty Ltd was formed in 2006 through a partnership between telecommunications expert Professor Reg Coutts and technology specialist marketer Justin Wearne.
It was set-up to commercialise an enabling technology for flexible telecommunications product development. The technology enables companies to develop new applications independently of telecommunications companies while remaining connected to their networks via normal commercial high speed interfacing.
Professor Coutts was a member of the expert panel formed by the Federal Government in 2008 to provide advice on the National Broadband Network which led to the announced policy to invest $43 billion on the national network; he is an Emeritus Professor of telecommunications at the University Adelaide.
The company received an AusIndustry COMET Grant in February 2009 to develop the Connectivity Server prototype and to assist with commercialisation of the venture.
In December 2009, Red Button announced that it had received a $500k investment from Melbourne based firm Optimation Software Engineering and has entered into an agreement to develop and commercialise Red Button’s Connectivity Server platform
Through independent market research Red Button has verified the dimensions of the market and market demand for its first product offering planned for release in April 2010 pegging the addressable market at $130 million in Australia.
In mid January 2010 Red Button announced the opening of a Melbourne Office expanding from its Adelaide base.
PRIMUS Telecommunications offers value-added telecommunications services to businesses, residential customers, and telecommunications carriers and resellers located primarily in the United States, Canada, Australia, Brazil, United Kingdom, Western Europe, and India.
PRIMUS provides services over its global network of owned and leased transmission facilities, including approximately 500 points-of-presence (POPs) throughout the world, ownership interests in over 35 transoceanic fiber optic cable systems, 23 carrier-grade international gateway and domestic switches, a satellite earth station, and numerous data centers.