Saturday, September 14th, 2013 - Roy Morgan Research

Following on from a record year for new car sales in Australia in 2012, it is a very positive sign for 2013 that this momentum is likely to be maintained, with an estimated 633,000 Australians’ intending to buy a new car over the next 12 months.

Following on from a record year for new car sales in Australia in 2012, it is a very positive sign for 2013 that this momentum is likely to be maintained, with an estimated 633,000 Australians’ intending to buy a new car over the next 12 months. This figure for November is the second consecutive month that has seen an increase in car buying intentions. These results came from the Roy Morgan Single Source survey of over 50,000 interviews annually.

Over the longer term, an estimated 2,162,000 Australians are intending to purchase a new car in the next four years. This is slightly down on recent months but remains almost 80,000 units above the long term average.

New Car Buying Intention


Source: Roy Morgan Single Source (Australia): April 2002 – November 2012, n=595,778 (avg. quarterly sample n = 13,648). 1Long Term Average = Four year new car buying intention, April 2002 – November 2012. 2Long Term Average = One year new car buying intention, April 2002 – November 2012.

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“While 2012 proved to be a very strong year in sales, it will be interesting to see if the car industry can maintain its growth into 2013 and beyond. Current indicators are that the positive trend will continue over the next 12 months, particularly if the Australian dollar remains strong, attractive finance deals continue and new models are released.

“Four-year new car intention remains healthy and above the average, yet recent declines suggest economic uncertainty may be dampening Australians’ willingness to commit to a major purchase in the long-term.

“The complete Roy Morgan Automotive Leading Indicators Report delivers detailed coverage of the health of the Australian automotive market.”

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Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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Keywords

Record year, New car sales 2012-2013

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