Property Developers GuavaLime are on the look-out for Adelaide’s budding Michelangelos, in an innovative competition to find imaginative local artists to transform ceilings and foyer wall panels, and design a public art mural standing more than eight-storeys high.
It’s all part of a strategy by GuavaLime’s co-directors and architects Michael Loucas and Con Zahos to involve the Adelaide arts community in their latest development, ART Apartments, which begins construction this year.
Up for grabs are six commissions to compete artworks for the new building and prizes in excess of $15,000, plus a sizable commission for ART’s distinctive external mural.
“Artists will be able to submit expressions of interest to win one of six commissions for interior and exterior art in the building – the largest of which is will be an iconic 21m high by 7.5m wide mural on the exterior western wall of the building, providing a prominent visual motif for the surrounding area,” Mr Loucas said.
“’The ‘Art in the Heart’ competition aims to integrate the best of the State’s up and coming artists with the building architecture and will establish this development as an expressive collaboration of art and architecture in the city.”
The 13-level complex will be located in the ‘Paris end of town’ at 242 Flinders St and showcases the latest in cutting-edge design and sustainable architecture.
Mr Loucas said the use of art in the development’s public spaces was a fundamental part of the design and a strong selling point of difference for buyers looking for a building with a unique, contemporary character.
“When we designed ART we wanted it to incorporate an aesthetic experience at every level and in every space,” he said. “We have commissioned selected artists and artisans in our architecture for more than 20 years. We’d like this project to encourage a sense of ownership in the local arts community and to reflect the budding vibrancy of this fantastic CBD location.
“This part of the city is experiencing a renaissance and we want artwork that reflects the positive elements of this East End lifestyle with the fantastic vibe and energy of inner city living.”
Mr Loucas said interest from both investors and owner-occupiers had been strong with more than 60 per cent of the ART apartments already sold off the plan, spurred on by attractive CBD stamp duty concessions and Government incentives like the National Rental Affordability Scheme.
Expressions of interest in the ‘Art in the Heart’ Competition close on 18 January 2013.
Selected artists will be asked to submit a detailed proposal, with winners announced at an event to be held at the Art Gallery of South Australia on 21 February 2013.
More information is available on the website at: www.theart.com.au/competition
WHAT: Call out for local artists to adorn contemporary CBD development
Available for interviews and comments:
WHO: Michael Loucas, co-director of Guavalime Property Solutions
Contact: Stephanie Dumas, Senior Consultant, McClusky & Co 08 8272 3000 or 0407 073 356 [email protected]