The number of obese Australian adults has ballooned by 46% since 2001, Roy Morgan Research shows.
According to Body Mass Index data to June 2012, 4,662,000 Australians aged 18+ (27%) classify as obese1 – a rise of almost one and a half million in just over 10 years.
The number of obese adults has grown at twice the rate of the general adult population during this period, with the nation putting on an average of 132,000 new obese citizens annually –rising to almost 4000 a week over the last two years.
Growth rate of obese adults vs. growth rate of all adults
Source: Roy Morgan Single Source (Australia), October 2000 – June 2012, average annual sample n = 50,565. 1– Based on World Health Organisation classification of BMI (weight in kilograms divided by the square of height in meters) greater than or equal to 30.
Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“More Australians are getting fatter each year and it’s not just because we have an ageing population. There are big differences in levels of obesity by age, gender and geography but obesity is increasing in all of these areas.
“Long term social and macro?economic changes in the structure of Australian society, such as growing obesity rates, should be of interest to all government, insurance and private enterprise organisations with an interest in health.”
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
P: 03 9224 5332