Saturday, September 14th, 2013 - Roy Morgan Research
The proportion of Australians 18+ who have a debit card has increased by nearly 90% when compared to nearly 2 years ago; increasing from 19.5% in January 2010 to 36.6% in November 2012.

The proportion of Australians 18+ who have a debit card has increased by nearly 90% when compared to nearly 2 years ago; increasing from 19.5% in January 2010 to 36.6% in November 2012. These are the latest findings from the Roy Morgan Research Finance Single Source survey.

In contrast to the rapid growth of debit cards, the proportion of people who have a credit card had declined slightly from 47.8% to 43.3% across the same time period. Ownership of charge cards remained relatively steady.

Proportion of Australians aged 18+ holding card types


Source: Roy Morgan Single Source (Australia), 12 month moving average, average sample size = 49,860.
 

Norman Morris, Industry Communications Director, Roy Morgan Research says:

“As consumers are becoming more wary of debt, the types of cards they own seem to reflect this shift. Card providers would need to be mindful of this market trend and make the necessary adjustments to their product offering in order to maintain their appeal in the changing consumer cards landscape.”

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Debit Card

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