Tuesday, January 22nd, 2013 - Putting People ahead of Profit.

More than a thousand South Australians stripped to their undies and ran through the streets of Adelaide yesterday to raise money in the fight against bowel cancer.

Dressed in undies that ranged from skimpy to sizeable, a wave of more than 1,200 people ran through the streets of Adelaide yesterday to help battle bowel cancer.

It was the inaugural People’s Choice Undies Run for Bowel Cancer and it was a huge success.

In lovely warm conditions, the participants had a great time covering the 1.7 kilometre course – some sprinting, some jogging and some having a leisurely stroll.

“It was an unforgettable experience,” said People’s Choice Managing Director, Peter Evers, who was one of the many who stripped down for the run.

“There were tens of thousands of people there cheering from the sidelines which made it really special.”

The Undies Run took place around Adelaide’s Rundle Park in the lead up to last night’s People’s Choice Classic cycling event, which kicked off the 2013 Santos Tour Down Under.

Working alongside Cancer Council SA, People’s Choice created the Undies Run to raise awareness and funds for the on-going fight against bowel cancer.

Bowel cancer is the second most commonly diagnosed cancer, with one in 12 Australians developing it by the age of 85.

“I’d like to say a huge thank you to everyone who took part in the run as well as all their sponsors,” Peter said.

“It looks like we’re going to raise close to $120,000 which is outstanding and next year we hope to involve even more people and raise even more funds for bowel cancer – bigger and better is the key.”

Professor Brenda Wilson, Chief Executive, Cancer Council SA also took part.

“It was wonderful to see so many people out in their undies and coming together to raise awareness for bowel cancer screening,” she said.

“We hope this means that more people have been encouraged to do a bowel cancer screening test, and no longer feel embarrassed about such a serious issue.

“If more people commit to taking the simple test, every two years from the age of 50, then we will reduce the number of unnecessary bowel cancer deaths each year.”

For more information, please visit undiesrun.com.au.

Main picture caption:

Back (l-r): Professor Brenda Wilson, Chief Executive, Cancer Council SA; Johan Botha, Adelaide Strikers captain; Peter Evers, People’s Choice Managing Director; Kate Ellis (MP), Federal Member for Adelaide; Jarrod Walsh, Nova FM;

Jenni Screen, Australian Opals; Laura Hodges, Australian Opals. Front (l-r): Candice Bawden, participant; Jessica Trengove, Olympic marathoner; Leisel Jones, swimming legend.


Contact Profile

Putting People ahead of Profit.

With 360,000 members, People’s Choice Credit Union is Australia's second largest member-owned financial institution.
Richard Sproull
P: (08) 8267 6888
M: 0418 585 517
W: www.peopleschoicecu.com.au

Sally Leverenz

M: 0403289259


Bowel Cancer, Cancer Cause, Fight against cancer



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