The number of New Zealanders who are classified as overweight has decreased.
The bad news? They’re now obese.
Around two in seven New Zealand adults are now obese, an increase of almost 4% in the last decade, Roy Morgan’s latest State of the Nation report shows.
The proportion of ‘overweight’ and ‘acceptable weight’ adults has dropped 1.8% and 1.9% respectively during this time.
Acceptable weight is classified by the World Health Organisation as a Body Mass Index (weight in kilograms divided by the square of height in metres) of between 18.5 and 25, with overweight being 25 to 30, and obese 30 or higher.
New Zealanders’ attitudes towards weight-loss are fairly consistent with the reality: 63% are either overweight or obese, and 60.1% want to lose weight.
37.8% say they constantly watch their weight, and 20.8% ‘always think of the number of calories’ in their diet.
Roy Morgan Research’s State of the Nation report examines long-term changes and trends in our attitudes toward society, technology, the economy, politics and the environment based on around 120,000 interviews. These are just a few of the thousands of revealing findings.
Pip Elliott, General Manager, Roy Morgan Research NZ, says:
“Although weight-watching and calorie-counting are on the rise, this dietary concern seems to follow rather than precede actual weight gain.
“Being overweight has become the norm, however If the trend continue we could see obesity become the norm within a decade.”
Roy Morgan Research
Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.
In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
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