For the fifth month running, The Mill Liquorsave has topped the Roy Morgan Customer Satisfaction survey, with early favourite Super Liquor once again nudged into silver.
Scoring yet another customer satisfaction level of 92%, The Mill has again come out on top, beating Super Liquor by a margin of less than 1%.
The Mill started 2012 in the middle of the pack, and steadily moved up the ladder until a gold performance in June – and it hasn’t let the title go since then.
Super Liquor is the only retailer with a top 5 placing every month in 2012, with back-to-back wins in April and May.
New World, Liquorland and Pak’nSave round out the top 5 for the second month in a row; each maintained a commendable satisfaction rating in the mid- to high-80s.
Pip Elliott, General Manager, Roy Morgan Research NZ, says:
“Roy Morgan Research conducts New Zealand’s largest continuous nationwide single source survey, involving approximately 12,000 consumer surveys every year with Customer Satisfaction forming an integral part of this research.
“Each month we publish the top five organisations from our Customer Satisfaction monitor for all the 24 industry sub-categories.
“We want to be thorough and fair when monitoring the New Zealand market. We aim to include all organisations within the categories we monitor that will have the likelihood of meeting our minimum sample size criteria from our annual survey of 12,000 consumers.
“The annual Roy Morgan Research Customer Satisfaction Award winners will be announced for each of the 24 sub-categories at a gala evening on February 28, 2013.”
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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