The proportion of Australians who eat natural or plain yoghurt every day has jumped almost 13% in the year, according to Roy Morgan Research’s Single Source survey for the 12 months to September 2012.
Although women still comprise around 60% of daily natural yoghurt consumers, the proportion of men who eat plain yoghurt every day has grown over 40% in five years, with a 23% increase in the past year alone.
Around one in 16 men now eats natural yoghurt every day, up from around one in 20 from 2008 to 2011, and one in 24 five years ago. One in three men has eaten some in the past four weeks.
Daily consumption of flavoured or fruit yoghurt has remained static over the five-year period, at around 12.5%.
Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“The Australian yoghurt market has been flat overall in recent years, but plain yoghurt consumption has increased, with much of the rise coming from people eating it daily or weekly.
“There has been a high level of new activity in the yoghurt market in recent months, with the emergence of new Greek style yoghurt brands such as Chobani and Danone Oiko.”
Roy Morgan Research
Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.
In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
P: +61 3 9224 5209