The proportion of Australians who eat natural or plain yoghurt every day has jumped almost 13% in the year, according to Roy Morgan Research’s Single Source survey for the 12 months to September 2012.
Although women still comprise around 60% of daily natural yoghurt consumers, the proportion of men who eat plain yoghurt every day has grown over 40% in five years, with a 23% increase in the past year alone.
Around one in 16 men now eats natural yoghurt every day, up from around one in 20 from 2008 to 2011, and one in 24 five years ago. One in three men has eaten some in the past four weeks.
Daily consumption of flavoured or fruit yoghurt has remained static over the five-year period, at around 12.5%.
Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“The Australian yoghurt market has been flat overall in recent years, but plain yoghurt consumption has increased, with much of the rise coming from people eating it daily or weekly.
“There has been a high level of new activity in the yoghurt market in recent months, with the emergence of new Greek style yoghurt brands such as Chobani and Danone Oiko.”
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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