Thursday, January 14th, 2010 - Transitions Optical
Transitions Optical today announced that cyclists of Team Garmin-Transitions will enjoy enhanced visual performance as Transitions equips them with automatically adjusting Transitions lenses at the 2010 Santos Tour Down Under.

The glasses will help the riders meet the demands of changing light and weather conditions and improve response times during decisive moments of racing. The UCI Pro tour team will wear Transitions lenses throughout the 2010 Tour Down Under and from the mountains of the Grand Tours to the cobbles of the Classics around the world.

Team members, including Australian cyclists, Cameron Meyer, Trent Lowe, and Jack Bobridge, U23 World Champion, will compete against 126 cyclists, cover 794.5 kilometres and will be watched by more than 750,000 spectators and tens of millions of television viewers around the world.

“We share similar goals rooted in innovation and ethics and we are proud to join this elite squad as it continues to build on past success right here in South Australia,” said Denis Fisk, Professional Development Director of Transitions Optical Asia-Pacific.
“Equipped with Transitions lenses, the riders of Team Garmin-Transitions will discover and enjoy the benefits of more comfortable vision, protection and enhanced visual performance while they compete over hundreds of kilometres per day, continuously going through different lighting conditions,” he said.

Owner of Team Garmin-Transitions, sports management company, Slipstream Sports, is also excited about the partnership. "If we can increase our riders’ visual acuity and reduce their visual fatigue, that gives us a big advantage on the road," said Jonathan Vaughters, CEO of Slipstream Sports, said. "Like the team, Transitions is driven by innovation and a commitment to excellence. We are thrilled to work with them," he said.

Contact Profile

Transitions Optical

Transitions Optical was the first to successfully commercialise a plastic photochromic lens in 1990. Transitions Optical’s core product line, Transitions® lenses, are the #1-recommended photochromic lenses worldwide, offering the most advanced photochromic technology with the widest selection of lens designs and materials.

Transitions lenses are the ideal every day choice to maintain healthy sight, as they automatically change from clear to dark as light conditions and UV intensity change. Committed to promoting healthy sight, Transitions lenses block 100 percent of harmful UV rays, helping wearers see better today and tomorrow.

Transitions SOLFX™ sun lenses use the same advanced photochromic technology, but are designed specifically for visually demanding outdoor activities. They not only provide blockage against 100% UV rays to reduce glare, but also enhance visual performance by optimising colour, tint and polarisation, making them ideal for sports players exposed to changing light and weather conditions, such as golfers, runners and cyclists.

A fun, free, five-minute interactive guide by Transitions Optical is also available to help patients understand the many types, benefits, functions and features of different types of lenses. For more information and to take the quiz, visit:

To experience simulated vision through Transitions lenses and for more information about healthy sight in any light, visit the official website:

cycling, sport, health, vision, eyewear, lifestyle

Callie Rose
P: 08 8114 6161
M: 0419891403


The UCI Pro tour team will wear Transitions lenses throughout the 2010 Tour Down Under.


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