Thursday, December 13th, 2012 - Deventer Public Relations and Communications

Senior public relations consultant Lisa Bond is the latest inhabitant of the Retail Zoo, joining as Publicity and Promotions Manager across the portfolio of brands under the Retail Zoo umbrella; including Boost Juice and Salsa’s Fresh Mex Grill.

Lisa is a communications professional with more than 17 years’ experience. She has headed up PR companies, represented brands such as Tiffany & Co, TAG Heuer, David Jones and Louis Vuitton, and worked with local and international celebrities including Elizabeth Hurley, Megan Gale, Miranda Kerr, Delta Goodrem and Linda Evangelista.

Dan Bradley, Chief Brand Director of the Retail Zoo, said: “The essence of any great brand is having great people, and we’re excited to bring someone with Lisa’s experience and passion into the Retail Zoo business as we grow in 2013.”

Lisa said she was excited about the new role and working with Boost Juice founder Janine Allis and her talented team.

“I am really pleased to join the team at the Retail Zoo. The opportunity to work with Janine as company founder, and the talented teams at Boost and Salsa's is hugely appealing,” she said.

"The business clearly has a strong ‘people-focused’ culture, and joining the Retail Zoo at a time when the business is expanding means exciting challenges ahead, with some fun thrown in for good measure!"

Retail Zoo is the parent company of Boost Juice and Salsa’s Fresh Mex Grill.

Boost Juice has just hit 200 stores in Australia and is in more countries than any other juice bar in the world with stores across fourteen other countries including South Africa, Malaysia, Chile, the UK and India. Retail Zoo plans to open another 10 stores in Australia before the end of the financial year and exceed 300 stores globally before the end of 2013.

Australia’s fastest growing Mexican food brand, Salsa’s Fresh Mex Grill, has 35 stores across Australia and two additional stores opening in mid-December 2012. Mexican cuisine is one of the fastest growing food segments in Australia with Salsa’s alone selling more than 2 million burritos and 750,000 tacos last year.

Salsa’s plans to grow to more than 50 stores in the next 18 months and was listed in the top 10 franchises in the 2012 BRW Fast Franchises issue.

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Deventer Public Relations and Communications


Energetic, focussed and creative, we’re a public relations company dedicated to achieving results. Adelaide-based with a can-do attitude, we ensure our clients reach their target audiences with messages that are clear, concise and compelling, helping to achieve corporate goals. Our ideas are fresh and innovative and our track record is impressive. Add to that a team with decades of public relations experience - as well as a host of PR industry awards - and it’s easy to see why Deventer Public Relations and Communications is the public relations company of choice.
Jodie van Deventer
P: 08 8362 5530
M: 0427 408 588
W: www.deventer.com.au

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