Tuesday, December 11th, 2012 - LITTLE RED BOOK OF PR WISDOM

The Little Red Book of PR Wisdom, by Walkley Award-winning journalist Brian Johnson, draws on years of experience from both sides of the media fence.

A new publication challenges the notion of PR “spin”, advocating that journalists, producers and programmers are after precisely the opposite. The book trains publicity seekers on how to deliver real stories, as opposed to thinly veiled adverts destined for auto-rejection.

The Little Red Book of PR Wisdom, by Walkley Award-winning journalist Brian Johnson, draws on years of experience from both sides of the media fence.

It is set to become the essential touchstone for professionals, students, and PR novices alike – and also serves as a media training handbook.

“More than ever we’re tired of being over-hyped and under-delivered, and PR types are being seen by the media as the new telemarketers – to the point where even the good ones get tarred by the same brush,” notes Johnson.

“As a News Director, I used to throw most of the media releases I received straight in the bin because they were tricked-up advertisements and I didn’t have the time to dig out a possible story – if it even existed.

“The feedback from leading media professionals, who also contributed to this book, shows that nothing much has changed – and that’s why I explain how to give the media what it actually wants. Stories rather than desperate brand-spruiking.”

The Little Red Book of PR Wisdom includes 13 cartoons commissioned from the legendary newspaper cartoonist Ron Tandberg, winner of 10 Walkley Awards. For an online preview and YouTube video clip go to www.prwisdom.info.

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LITTLE RED BOOK OF PR WISDOM


• The world of public relations is fraught with danger and littered with failure as it pitches itself against the news agenda of the day. This new publication is set to transform the inexact science of PR into something far more effective and beneficial.

• Complete with feedback from seasoned media operators, classic case studies, real world samples, examples, Golden Rules and Top Tips, The Little Red Book of PR Wisdom is an invaluable key in dealing with the media – on its terms.

• Brian Johnson is an award-winning journalist, a former news director, on-air presenter, producer, narrator, foreign correspondent and documentary maker. He has worked for radio, television, magazines, newspapers and websites, and provides media training for those looking to lift their public profile.

• “This should be the bible of the industry.” – Garry Linnell, Fairfax Media

• “A unique understanding of PR.” – John Westacott, 60 Minutes

• “Very entertaining – and sorely needed!” – Sue Carney, Reader’s Digest

• “Really valuable and practical advice on exactly ‘how to’.” – Sue Cook, Hill + Knowlton Strategies

The Little Red Book of PR Wisdom is published by Deep Line Books. RRP $27.95 paperback, $11.99 as an ebook - available from www.prwisdom.info.


Gary Martin
P: 02 8006 5595
M: 0416 054 531
W: www.deeplinebooks.com

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The Little Red Book of PR Wisdom, by Walkley Award-winning journalist Brian Johnson

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