According to the latest Roy Morgan findings, 1.9 million (53%) New Zealanders are worried about getting skin cancer.
According to the latest Roy Morgan findings, 1.9 million (53%) New Zealanders are worried about getting skin cancer. Kiwi women are more concerned about getting skin cancer than their male counterparts, 58% and 49% respectively.
The concern of getting skin cancer is a worry shared across all age groups. The most concerned are Kiwis aged 35-49 years, closely followed by the 25-34 year olds. The 14-24 year olds and the 50+ are significantly less concerned (52% and 49% respectively).
Pip Elliott, General Manager, Roy Morgan Research NZ, says:
“Some of New Zealanders worry about getting skin cancer and this has remained consistent over the past five years. Men and those aged 50 and over are the least concerned segments of the population whereas their female counterparts and those aged 25-49 year olds are the most concerned.
“Getting skin cancer is more of a concern for those living in the North Island than those in the South. With further breakdown, Gisborne comes out as the most concerned about getting skin cancer with 67%, followed by the Bay of Plenty and Nelson. This is not surprising given that these regions are in the top six for the most sunshine hours per annum.
“As we head into summer, it is imperative that all New Zealanders remember the Being SunSmart slogan ‘slip, slop, slap and wrap’ (sunsmart.org.nz) and play their part in doing what they can to avoid getting skin cancer.”
Roy Morgan Research
Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.
In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.
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