Saturday, September 14th, 2013 - Roy Morgan Research

According to the latest Roy Morgan findings, 1.9 million (53%) New Zealanders are worried about getting skin cancer.

According to the latest Roy Morgan findings, 1.9 million (53%) New Zealanders are worried about getting skin cancer. Kiwi women are more concerned about getting skin cancer than their male counterparts, 58% and 49% respectively.

The concern of getting skin cancer is a worry shared across all age groups. The most concerned are Kiwis aged 35-49 years, closely followed by the 25-34 year olds. The 14-24 year olds and the 50+ are significantly less concerned (52% and 49% respectively).

New Zealanders worried about getting skin cancer


Source: Roy Morgan Single Source (New Zealand), October 2011 – September 2012 (n = 11,770).

Pip Elliott, General Manager, Roy Morgan Research NZ, says:

“Some of New Zealanders worry about getting skin cancer and this has remained consistent over the past five years. Men and those aged 50 and over are the least concerned segments of the population whereas their female counterparts and those aged 25-49 year olds are the most concerned.

“Getting skin cancer is more of a concern for those living in the North Island than those in the South. With further breakdown, Gisborne comes out as the most concerned about getting skin cancer with 67%, followed by the Bay of Plenty and Nelson. This is not surprising given that these regions are in the top six for the most sunshine hours per annum.

“As we head into summer, it is imperative that all New Zealanders remember the Being SunSmart slogan ‘slip, slop, slap and wrap’ (sunsmart.org.nz) and play their part in doing what they can to avoid getting skin cancer.”

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Roy Morgan Research


Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332
W: www.roymorgan.com

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1.9 million (53%) New Zealanders are worried about getting skin cancer

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